Different Methods of Social Network Marketing

Social network marketing is popularly called as Internet marketing. Today you can find many ways for internet marketing. Many people who enter this online marketing are less worried because of its guaranteed success. If you see in Internet totally all types of products has been marketed online without much effort. Internet attracts many business people to promote their business online. Social network marketing is grown to such a height that today many people can't earn without it.

Some of the most recognized network marketing tools are Face book, My Space and LinkedIn. Twitter became regular place for people who have newly entered the field of social network marketing.

Marketing

Different social networking marketing methods are as follows.

1. Blogging: When you start Blogging or posting your data about any product, you can see less response from clients. Later it will become big business via blog. Websites and blogs are most powerful tools for social network marketing when matched with other networking tools. Blog is an amazing tool which provides many other facilities in addition to just marketing your business. It also helps you to communicate with other clients in case if you have any problems.

2. Personal website or blog: It is important to have private website if you are a freelancer. Your website will help your clients to know about you and it will make them clear that you are a serious freelance marketer and help to make huge revenue via online marketing.

3. Article selling: It is also best and cheap internet marketing method. It is a mode of advertising our trade just by writing articles and attracting endless number of users across world. We usually sell our articles to different article database websites and article directories. Today it provided free business to many advertisers and publishers and they are really benefited through their articles.

4. Email sending: Electronic mail sending is the best way to marketing. Collect list of email addresses through portfolio websites and email about your business to all internet users. Your Email should be attractive in such a way that your recipient will be impressed to get back to you.

5. Use social networking websites: Social networking websites like Twitter, face book can be used to promote your sales. These provide best platform for all who are thinking of online marketing.

6. Video promotion: Use several video distribution websites for your marketing. These websites uploads your service to the whole world. All that you need to do is film a video about marketing and send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any other modes since many people will be interested in view videos rather than word form of advertisement.

7. Press Release or media release: It attracts several public clients and increases relationship among them.

8. Search Engine Optimization: It improves the traffic to your website by providing quality web content. It uses RSS feeds and many SEO techniques.

Different Methods of Social Network Marketing

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Sales Letter Writing - Using AIDA

Writing a sales letter that really moves the product it's promoting isn't something everybody can do, but there are those who could well be great marketing copy writers, but who still have to learn the basics of direct mail copywriting, be it for the web or for print.

One of the most successful formulas for any copywriter is what's commonly known as AIDA, an acronym for Attention, Interest, Desire, and Action.

Sales

If you've had any previous interest in copywriting, you'll probably have heard of AIDA already, but knowing what it stands for isn't synonymous with knowing how to put it into use. Just how do you grab the reader's attention? What's needed in order to get them interested in the product? How do you stimulate the desire to own the product? And finally, what action's needed and how do you get the reader to do as you ask?

Attention

The average website visitor will spend just seven seconds scanning a page before deciding whether or not it contains the information he's looking for. Unless he feels that your page is the right place for him to be, he'll be out of there quicker than the proverbial bat in a hot place!

As sales letters are notoriously long (there's a lot of information to be given, after all), it's important you use:

• Bullet points
• Headings
• Coloured text
• Tables
• Graphics

All of the above will draw attention to important points within the letter. Use them to draw the reader to those points you believe he needs to notice during his initial scan, as well as points you feel ought to be highlighted whilst he's reading - after all, few people read everything that's included in a sales letter.

Interest

Now that you've got the reader's attention, you need to keep them interested.

The first paragraph of your sales letter is very important here, as it needs to arouse curiosity. The best way to do this is generally through a question.

• Do you know how many people are paying too much for the electricity?
• Isn't it about time the government improved our schools?
• What do you imagine's the best way to earn money on the Internet?
• How often have you been made a promise that wasn't delivered?

A question will immediately engage the reader, rousing interest.

However, it's important that the question is relevant to the product you're selling. There's no point in asking about the price of electricity if you're selling a cocktail shaker!

Questions also need an answer. Make your answer interesting.

• According to a recent survey carried out by "Surveys Inc", 36 percent of Americans are paying well over the odds for their electricity supply - and most don't even know there's a cheaper alternative!
• 36 percent of Americans pay too much for their electricity and have no idea they could get it cheaper.

Which do you think works better? I'd say the first example because it tells you where the data comes from, uses conversational language and has a mild "shock" element to it.

Use humour where suitable and keep the tone light. Give the reader facts but don't drown him in dry statistics and lists of numbers. Ask yourself whether you'd find what you've written interesting or not.

Desire

Hopefully, you'll have hooked your reader and have him interested enough to want to know the benefits of the product you're offering. It's now up to you to convince him that he MUST have this product.

Every possible benefit should be mentioned. Let's say you're selling a year's subscription to a men's fitness magazine. What benefits might the book have? There are obvious benefits such as learning how to improve your overall health and fitness, reading about celebs and how they work-out, and reading about the latest trends, but they're really not enough to base the sale of a year's subscription on. You have to give the customer something that he won't get by going to shop and buying the magazine in individual editions.

• 12 editions for the price of 10 - let him know how much a subscription will save him
• A free pulse meter with ever subscription - let him know how much this is worth and what it can do to help him improve his fitness levels
• The magazine delivered right to your doorstep 3 days before it hits the shops - make it clear how much easier it is to NOT have to go out in rain and wind in order to buy the magazine, only to discover that it's sold out!
• Receive special gifts available only to subscribers - give examples of the kind of gifts subscribers can expect and what their value is likely to be.

The above are all incentives that are designed to create desire in the customer. People like to get as much as possible for their money and, quite often, they'll buy the subscription to save money and receive free gifts, even though they'd no intention of buying the magazine to start with!

Give them reasons to want what you're offering!

Action

Now comes the crucial part - you need to get the reader to do what you ask of him.

• Order the product
• Donate money
• Sign up for your service

Whatever it is you need him to do, it's vital that you don't lose him at this point.

Offer clear links to your payment/donation/sign-up page and reiterate not only what he'll be getting by acting now, but any possible consequences of not ordering/donating etc.

"Order the 'thingamyjig' now to save yourself from the backbreaking task of digging the vegetable beds"

"Click the link to be one of the lucky first 100 customers who will no longer need to worry about frozen pipes during winter"

Both of the above examples point out the benefits of acting now, but also make it perfectly obvious that not doing so will have consequences. Who wants to dig the veggie bed if they don't have to? And would you want to deal with frozen pipes unnecessarily?

Conclusion

Hopefully you'll now be better equipped to use the AIDA method when writing your sales letters.

There's absolutely no doubt that when used properly, AIDA can greatly improve the number of sales your copy will generate so it's worthwhile investing some time in getting it right.

Although everybody doesn't have the ability to write marketing copy, there are plenty who can but because they haven't understood how it should be done, their copy simply hasn't given them the results they need. By using AIDA, that will change dramatically!

Good luck.

Sales Letter Writing - Using AIDA

Sharon Jacobsen is a full-time freelance writer based in South Cheshire, England. For a competitive fee she'll write compelling sales and marketing copy that will turn visitors to your website into paying clients.

To contact Sharon, please visit http://www.sharon-jacobsen.co.uk

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Primary and Secondary Market

It is very important for a new investor to gain a good knowledge of the different kinds of financial markets for effective trading. At a macro-level, financial markets can be of 2 kinds:

1. Money Market: Here the securities traded should pay off in a short span, for example in less than 1 year. These markets generally deal in treasury bills, commercial papers, bankers' acceptance, certificates of deposits, etc., which pay off in the short term.

Market

2. Capital Market: Here long-term equities and shares are issued and traded. Capital markets are where most of the traffic of trading occurs. Capital market are sub-divided into

a. Primary Market
b. Secondary Market

In primary markets, new securities are traded for the first time. Companies, government, or public sector units (PSUs) can issue securities in this market through Initial public offerings (IPOs), rights issue (for existing companies), and preferential issue. The process of underwriting or issuing new bonds to investors is done through the help of a securities dealer. The commission of these dealers is based on the price of the security offering.

Another name for the primary market is the New Issue Market (NIM) as here securities are sold for the first time. This also encourages long-term capital investment. The companies in this market can issue security directly to the investor and earn the money out of it. Companies new to the market or thinking of expansion usually generate capital for themselves by issuing securities in this market. The assets sold in the primary market can only be redeemed by the original holder as a disadvantage.

Contrary to the popular belief that primary market is not for small investors, it can be quite safe an option for them in the wake of the demat scam in which a big investor showcased as a small investor and squandered money. Mutual funds investing in IPOs and Follow-up Public Offers (FPOs) are also being sought after by small investors.

However, the fact remains that most of the trading still occurs in secondary markets. In a secondary market, securities that are traded have been already offered to public in a primary market and listed in an exchange, such as the NYSE. The securities that can be traded in the secondary markets include equity shares, bonds, etc. Trading in this kind of a market is done through a stock broker.

In order to comply with the regulations laid down by the Sarbanes-Oxley Act, private secondary markets have been formed. Institutional or accredited investors use these markets for trading of unregistered and private securities.

Primary and Secondary Market

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How To Set A Selling Price For Your Product Or Service

Fixing the selling price can be based upon a value basis or a cost plus basis with either basis subject to modification according to market conditions. Not exactly scientific and true in all cases but the most profitable businesses tend to be managed by accountants while the best sales growth companies have a sales oriented manager at the helm.

Value basis is used to set selling prices according to the amount the customer will pay for the product and the value of products or services being provided. A strong influence when using a value basis are the benefits a customer will derive from purchasing the product from each business compared with alternative suppliers and the general market rate for that type of product.

\"market Research\"

Using a value basis that prices products above the general market level requires support and a marketing strategy to demonstrate to the market place the benefits and advantages a prospective client receives. Pricing a product or service below the accepted market price requires to be supported with ensuring as wide an audience as possible is aware of the bargain prices and the reasons why a lower price is being offered.

To establish the most profitable level at which selling prices should be pitched it is important to conduct market research to determine the general level of pricing within the product area. Also list the benefits and advantages within the context of other competitive products of the specific products being offered to enable the business to use these factors in support of the price structure adopted.

To maximum level at which value basis prices can be set is dependent upon the value the target customer places on that product or service taking into consideration the quality, service, availability and benefits provided.

Cost based pricing is a financial accounting calculation based upon fixing a gross profit margin that the business requires given the expected sales volume and fixed overhead or operating costs to produce a net profit. Normally a sales price set using a cost basis would be the amount paid for the product plus an incremental percentage.

Cost based pricing usually occurs in areas where competition is often working on the same cost basis and by selling similar products and services the volume of sales is sensitive to competitive prices. Market research should establish the range of competitive prices.

There are a number of influences that impact on setting the selling price of a product in addition to the cost and competition. Sales location, added values, buying policy, operational costs and others all require factoring into the calculation. Business size also has an influence as small business accounting is less sophisticated than accounting and financial control in larger businesses.

The tow single most important factors in setting the selling price of a product or service to generate the highest profit margin attainable are the competition and the original cost of the product.

In many cases the existing competition has already set a price for the product. Each business has to decide whether to accept this price according to the expected volume and the gross profit margin generated or charge a higher or lower price with the consequential effect on sales volume.

The purchase price paid drives the competitive edge. Larger business have greater opportunities to buy in larger quantities and obtain cheaper prices and many high volume businesses will search to source products from overseas markets to obtain even cheaper products.

If the purchase price paid by competitors is low then that cost must be either matched by adopting similar business practises or the products sold into a niche area of the market where more flexible prices can be obtained at the required volume to generate the gross margin required to cover fixed operating costs and achieve the target net profit.

Different prices can be set for different customers to exploit higher profit margins where possible and achieve higher volumes in market conditions where the price has a major influence on quantities bought. A manufacturer will often set different prices for each customer dependent on volumes purchased and the negotiation skills of the client purchasing function.

Market conditions often determine a range of pricing policies including offering quantity discounts for higher volumes, cash discounts for faster settlement, lower than normal prices to allow a market to be penetrated and established more easily and higher than normal prices in situations where supply may exceed demand. The accounting software or bookkeeping system employed should identify gains and losses due to different pricing structures.

The levels of supply and demand may change over time and a flexible pricing policy to take advantage of these changes is desirable. It is an economic fact that when demand exceeds supply prices will increase and when supply exceeds demand prices go lower. Failure to react quickly has a major impact on the total gross margin attained.

The overriding decision to be taken on setting selling prices is the amount of gross profit generated by the sales volume of those products in relation to current business policy and fixed operating costs and profit requirements that business needs to achieve and demonstrate through the accounting figures produced by the final bookkeeping reckoning.

From an accounting point of view the sales volume and price of each product should be calculated to determine the previous gross profit margin attained and planned for the future. The actual or forecast gross profit margins must cover the fixed operating costs of the business or remedial action taken to ensure the business is profitable. Setting prices is a combined decision of the sales and accounting function.

How To Set A Selling Price For Your Product Or Service

Terry Cartwright is a qualified accountant in the UK designs Accounting Software on excel spreadsheets providing complete Small Business Software solutions for small to medium sized business requiring simple Bookkeeping templates

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The Six Keys to Internet Marketing Success

Starting an online business involves work in this respect it's no different from an off-line business you wouldn't expect to set up a bricks and mortar business from scratch and their to be little or no work involved. There is a tendency out there to assume that wealth and riches come easily just because you're online but it's better to start from the assumption you will have to work and solve problems, this way your expectations won't be ludicrously unrealistic.

As with any off-line business there are fundamental principles which apply and if you adhere to them you will increase your chances of success enormously. Follow these simple rules and you will make it into the 2% of Internet marketers who make a very good living online and who knows from there you may well make it into the elite circle who truly make a colossal income online.

Marketing

1) The correct mindset. You have to believe in yourself and what's more you have to truly believe that you are worthy of success, too many people sabotage their own success through negative thinking don't be one of them. Remember if you can't believe in your own ability who will? And as a marketer when you try to sell your products or services why should they believe you? So it's imperative that you have a tough mental attitude with the self-confidence of somebody who knows they will succeed come what may.

2) Building relationships. Working online can be quite lonely sat in front of your computer for long hours it's possible to think that you're the only person in the world who is doing this but the reality is of course there are thousands of other marketers out there in cyberspace doing exactly the same. And it's important that you connect with them and build relationships which will help your business in the future, no man is an island it has been said and this is very true online. Building relationships with other marketers even if they're not actual joint-venture partners will help you get through the difficult periods which we all go through. From a morale boosting perspective it's important to have people to talk to when things aren't going quite as you planned. Some of these relationships will develop into partnerships where you can both leverage your knowledge and resources to achieve even greater success online.

3) Developing a system and sticking to it. Success in any business especially an online one is about having a system that works and once you have it sticking with it and then scaling it. The big mistake new Internet marketers often make is that they try one system which they've bought and before they have put in the work and effort necessary to see the returns they move on to the next surefire system of making a fortune online. The key to success is focus, you need to select one system initially which suits your skills this could be article marketing or video marketing or something else and then put all your effort into it until you start seeing returns and profits generated. Only then do you move on to another system, new systems are constantly being launched online and it's important that you don't get distracted by the next shiny object.

4) Time management. This is a crucial factor in your online success too many marketers waste their time checking their e-mails checking their stats chatting with forum members before you know it the day is over and you have little to show for it. Have a things to do list which you should write down before you go to bed, the next day start on your list and don't move on from one task until you've completed it then move on down the list until you accomplished everything you were planning to do. This way you focus on your priority tasks and gradually over time you'll make progress in your business.

5) Education. Continually learning about all aspects of Internet marketing should be a major goal, you need to educate yourself about what's happening online the latest developments in traffic generation new plug-ins and what the top marketers are doing. This way you will keep abreast of the competition and who knows you may even be able to come up with some groundbreaking method yourself, but even if you don't knowledge is power and nowhere is this statement truer than online. Learn study and then apply the knowledge these are the keys to becoming a marketing star.

6) A mentor. Many hugely successful people have said that this was the turning point in their careers and at some point sooner rather than later it is advisable to choose somebody who is more successful than yourself to be your own personal mentor. Just make sure they are the real deal do your due diligence and make sure they are successful as the hype makes out, once you're convinced that this is the person you want to emulate approached them and find out if they have a personal mentoring program. This may well be expensive as their time is valuable however learning from the best can often be the single most valuable investment you will ever make.

The Six Keys to Internet Marketing Success

Llewelyn James is a full time Internet Marketer and offers free guides and resources on all aspect of successful internet marketing to access a wealth of material visit: www.internetmillionairesonlineclub.com

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