Starbucks Target Market and Management

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. Different customers are more willing to pay for luxury good now more than ever. With that in mind, through Starbucks aggressive expansion techniques they have begun targeting almost every demographic.

"McDonald's is planning to capitalize on the public's willingness to pay for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-through windows to some of their locations." (Tancer, 2008)


As McDonalds and other chains realize the money in luxury coffee more companies will begin to enter the marketplace. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. These smaller coffee shops have their core customers who will not give their business to anyone else. These smaller coffee shops can offer specialized products and services or serving to the local markets needs. However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage. Coming back to our original quote, we believe that McDonalds has a customer base that is extremely large that now has the option to get their coffee where they get their breakfast already. McDonalds also has an extremely large bargaining power and runs each franchise with impeccable automation. McDonalds cup of coffee costs a lot less money than Starbucks and tastes the same in a lot of cases. One of Starbucks biggest competitors is the economy; Starbucks provides a luxury good that will be a good that people cut out when they want to save money. This has been witnessed with the recent closing of over a hundred Starbucks stores.

Starbucks Target Market and Management

Tancer, B. (2008, January 10). Brewing Battle:Starbucks vs. McDonalds.

Starbucks Target Market and Management

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Flea Market Business

The flea market business is one of the most profitable albeit unconventional businesses of its kind. In this system of entrepreneurship, proprietors who wish to engage in this field usually gather all sorts of items in variety that can be of interest to a wide range of consumers to cater to. Most of the usual product types are clothes, books and many collected items, but the products that can be sold in the flea market is not limited because there are also a lot of people who sell items like lamps or ceramic figurines.

People who engage in this business are usually gathered in a place called the flea market, which is usually the most public place in a city or town that is public. These markets are usually housed in tents or stalls where the sellers can engage in business with their consumers, but at the same time be able to move out anytime to another place when the purchasing season is over. The reason why flea market business entrepreneurs gather together is because it will be easier for them to gather their buyers in one place. When consumers come to the flea market looking for a target product, they also get exposed to other products they can browse through from other merchants, allowing them to buy other things they might want or need. This in itself is the prime benefit of gathering flea market merchants in one place - a convenience for both the buyer and the seller.


Although flea market merchants who have larger sales have a wide range of products for sale, it's usually advisable for those just starting in the business to choose their product of specialty. This can be determined by many things related to the merchant, but it's ideal for the product of choice that the merchant wishes to sell be based on his or her own interests. This is to help ensure that the seller is highly familiar about the products he or she will be selling, while helping ensure quality of the products being sold. Being able to know the quality of the products without taking too much time in research and study gives the merchant an edge over other sellers, which can mean more than the average profit.

Flea Market Business

Of course, in the future these merchants can continue to expand their flea market business after they've properly established themselves. Whether it's in terms of product variety, cost or location, expansion best begins after making the business start off successfully.

Flea Market Business

Clifford Young is an accomplished niche website developer and author.

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Five Best Selling Flea Market Items For Summer

If you want to make big profits in a small sales business, you must find the best selling flea market items. Starting a flea market business is a great way to make extra money or create an entire income with sales. The best selling flea market items, although they may vary from location to location, are standard in most cases. The following best selling flea market items can help you make money.



Both pre-printed and solid t-shirts are hot sellers at many flea markets. With low prices, people will be happy to buy them in bulk. Un-printed t-shirts are especially popular at flea markets with a large blue-collar population. In the hot summer sun, workers need a lot of t-shirts to stay clean.

Five Best Selling Flea Market Items For Summer


On hot summer days, hats sell quickly on a flea market table. Although straw hats can be difficult to transport, cloth hats such as baseball caps and trucker hats are easy to store and set up for sale. Hats are great impulse buy items on sunny days. Offer an assortment of mens, womens, and childrens hats for maximum sales.

Costume Jewelry

Trendy costume jewelry with beads, leather, metal, and charms sell quickly to kids and teens. It is also very easy to find costume jewelry at low wholesale prices. More teens are out at the flea markets in the summer when they have no homework on the weekends.


Both inexpensive generic sunglasses and knock-off designer look-a-likes sell at flea markets. People will buy them simply because they forgot their shades in the car and they can't stand the glare.

Cheap Toys

Kids at the flea market often have a dollar or two in their pocket. It is easy to sell cheap toys to them if your prices are low enough. Kids are out of school and looking for fun in the summer.

Learn how to target the right flea market products to the season if you want to maximize your income. When the summer brings the hot sun to the sale venue of your choice, anticipate what customers want and give it to them cheap. Profits will soar.

Five Best Selling Flea Market Items For Summer

Find hot wholesale flea market items at Popular Flea Market Products and explode your profits. Learn how to start your own flea market business at Flea Market Mama []

Samsung - The Best LED TV on the Market For Many Reasons

Samsung is presently producing the best led tv line of any manufacturer. If you're about to purchase a new HDTV, look at Samsung before you spend your money!

Just when you thought HDTV could not get any better, Samsung has taken it further, much further. By taking a very old technology, the LED (light-emitting diode), and the many advances that have been made in the field, Samsung has been releasing the best LED TV on the market.


Whether it be in the LED LCD HDTV line or the new Samsung LED DLP HDTV line, these new televisions are producing images that are simply stunning. With contrasts ratios of 500,000:1 being offered in current LCD devices, as well as blur-free imaging, these LCD HDTVs aren't what you're used to seeing. With much brighter, more vibrant colors as well words really can't do the images justice, they truly must be seen to be believed.

Samsung - The Best LED TV on the Market For Many Reasons

Not only has Samsung worked their magic in the Samsung LED LCD TV line, but they have also advanced the LED DLP TV sets in leaps and bounds.

DLP is Texas Instrument's amazing chip that houses millions of microscopic mirrors that can switch states at incredible speeds, offering the best images in projection television (and commercial applications as well) that have ever been seen. That, of course, was until Samsung decided to set the bar even higher.

The older versions of the DLP system used a high power arc lamp as the light source for the DLP system. There was also a spinning color wheel used in those original devices. What Samsung has done with their new line of LED DLP TV technology is to take the best of the old and improve on it greatly.

Instead of using the arc lamp, which is costly to operate (and replace every few years) they use their own LED light source. They've also eliminated the spinning (whining) color wheel, which is one less item to break or wear out. This isn't about changing for the sake of changing though, these changes have resulted in HDTVs that have up to a 40% brighter image, with such brilliant color capability that many high definition sources can't even fully take advantage of the increased color gamut, as of yet anyway.

Of course without the high powered lamp to power on, the Samsung LED DLP TV also has near ly instantaneous startup. Add to that a much lower operating cost by not powering the arc lamp, and the savings that will be realized when you don't have to replace the lamps, and these devices are attractive in so many ways...even including the surprisingly low cost.

Although it's still possible to get a comparable image on the highest priced plasma sets, why pay several times more to do it ? Especially when the plasma tubes have a relatively short life and are on their way to the old technology heap in a very fast way.

Samsung - The Best LED TV on the Market For Many Reasons

Also, Vizio, which has just taken over the number two spot (over Sony) as the largest plasma HDTV supplier in the United States (4th Qtr. 2008), has just announced that they will be discontinuing plasma production in the next few weeks of this writing. I believe that speaks volumes for the future of HDTV.

The Samsung LED HDTV line is leading the way to the future of HDTV. Take a quick look at Amazon and you'll quickly see that Samsung is the best, and most poplar LED DLP TV, and LED LCD TV on the market.

Samsung - the best LED TV.

Top Ten Stock Market Technical Indicators

New and Experienced traders are always searching for the latest and greatest technical indicators. They scour the internet reading every blog by the Current Guru explaining why their technical indicator is the best. They spend hours on hours reading and learning all the trade rules for each indicators. To what avail? Usually, they've learn so much that the indicators are conflicting and the trader is unable to pull the trigger.

I have always said that it is not about market knowledge or technical indicators. A good trader learns how to control his/her emotions by developing a personalized trading plan. A good trade is one entered and exited based upon rules and conditions - regardless of the outcome. Until a trader learns how to control their emotions and make sound trading decisions based on rules, they are doomed to make the same portfolio killing decisions of follow the latest guru. There is no success there. That guru will not be the one to place the trade for you. You MUST learn how to pull the trigger yourself.


So, with that said, here are myTop Ten Technical Indicators:

Top Ten Stock Market Technical Indicators

1. Price - I personally think price action ( I use japanese candle patterns) along with moving average and support and resistance. I try to go with the trend and identify the path of least resistance is where I want to be.

2. Volume - One of the best indicators of the conviction of traders. Volume ,placed in context with price movement, allows me to trade effectively. To measure the significance of volume, we need a baseline. What I am looking for is the % change over an average day.

3. Support and Resistance - I use support and resistance for entries and exits, as well as for clues about where the market is going. But support and resistance trading never becomes obsolete, because support and resistance levels are caused by human nature. They are a natural occurrence in all liquid markets, they always have been and they always will be.

4. Moving Averages - Moving averages are one tool to help you detect a change in trend. They measure buying and selling pressures under the assumption that no commodity can sustain an uptrend or downtrend without consistent buying and selling pressure.

5. Market Internals - For me the internals can help to show direction but what is important is to see how the internals are acting at key price levels. They will help you to confirm rejection or acceptance at support/resistance. Breadth can be used to see underlying strength or weakness. The up/down volume seems to give a broad sense of the market.

6. Bollinger Bands - First and foremost, bollinger bands are great tools to identify period of high and low volatility for a stock. I also like to use Bollinger Bands to confirm/identify a stock's trend. In conjunction with a moving average, you can use the bands to identify support and resistance.

7. ADX (DMI + / -) - The ADX indicator measures the strength of a trend and can be very useful to determine if a trend is either strong or weak. High readings indicate a strong trend and low readings indicate a weak trend. You want to be in stocks with high readings whether the underlying stock is in an uptrend or downtrend. When this indicator is showing a low reading, the underlying stock is probably about to establish a trading range (consolodation period). Avoide stocks with low readings!

8. Stochastics - When the market is trending is necessary to adapt the oscillator to the same conditions: When the market is trending up, then the signals with the higher probability of success are those in direction of the trend "Buy signals", on the other hand when the market is trending down, selling signals offer the lowest risk opportunities. Divergence trades are amongst the most reliable trading signals. A divergence occurs either when the indicator reaches new highs/lows and the market fails to do it or the market reaches new highs/lows and the indicator fails to do it. Both conditions mean that the market isn't as strong as it used to be giving us opportunities to profit from the market.

9. Relative Strength Index (RSI) - A great leading indicator to time your trading signals. A stock is overbought if the RSI shows a level above 70. A stock is oversold if the RSI shows a level below 30.

10. Moving Average Convergence Divergence (MACD) - MACD is a trend following momentum indicator. It also does a good job of finding a reversal in trends. The most simple way to use the MACD is to look for a crossover of the moving averages. When the MACD line crosses to the upside that is a bullish signal, conversely when the MACD line crosses to the downside that is a sell signal.

Top Ten Stock Market Technical Indicators

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Affiliate Marketing - How To Do Affiliate Marketing

Affiliate marketing is one of the online businesses which enable one to earn his or her share in the shape of commissions from the products sold. People who can market or promote a particular product, earn legitimate commissions as a share of their efforts.

How to do affiliate marketing?


To start use an affiliate marketing company that promotes Companies with products that have an affiliate program. Choose any of the good free affiliate marketing companies. Go to their sites and you will find Products listed by category under Marketplace.

Affiliate Marketing - How To Do Affiliate Marketing

When you sign up and remember it is free, you will create a nickname that will be a part of your individual link for each product you promote. Do not use anything unprofessional as your nickname. It is a good choice if you choose a name similar to your particular product category. Find a product that you are an expert in, because of your profession, hobbies, passions, or you just feel it is a product you want to promote. Research it before promoting it, and you should try it first.

Go on-line and look up reviews and research each company with the BBB. Click on Promote when you have decided on a product. You will be sent to a page where you need to put your nickname in that you created. After you put your nickname in the box click create. Now you have your own personal link or also called a hop link. This link will identify you as the person getting paid the commission. When a customer clicks on your link in an email, classified ad,article,forum,video (just to mention a few ways to promote product) you will get paid on any sales now and in the future.

Affiliate Marketing - How To Do Affiliate Marketing

Jeff Randolph invites you to view his other articles like Affiliate Marketing []. Free information on Internet Marketing, Video Marketing, and much more. Feel free to use for your personal benefit, and to use the information for content. One of my videos Beginner Affiliates describes best tips for beginners of affiliate business.

Primary and Secondary Market

It is very important for a new investor to gain a good knowledge of the different kinds of financial markets for effective trading. At a macro-level, financial markets can be of 2 kinds:

1. Money Market: Here the securities traded should pay off in a short span, for example in less than 1 year. These markets generally deal in treasury bills, commercial papers, bankers' acceptance, certificates of deposits, etc., which pay off in the short term.


2. Capital Market: Here long-term equities and shares are issued and traded. Capital markets are where most of the traffic of trading occurs. Capital market are sub-divided into

Primary and Secondary Market

a. Primary Market
b. Secondary Market

In primary markets, new securities are traded for the first time. Companies, government, or public sector units (PSUs) can issue securities in this market through Initial public offerings (IPOs), rights issue (for existing companies), and preferential issue. The process of underwriting or issuing new bonds to investors is done through the help of a securities dealer. The commission of these dealers is based on the price of the security offering.

Another name for the primary market is the New Issue Market (NIM) as here securities are sold for the first time. This also encourages long-term capital investment. The companies in this market can issue security directly to the investor and earn the money out of it. Companies new to the market or thinking of expansion usually generate capital for themselves by issuing securities in this market. The assets sold in the primary market can only be redeemed by the original holder as a disadvantage.

Contrary to the popular belief that primary market is not for small investors, it can be quite safe an option for them in the wake of the demat scam in which a big investor showcased as a small investor and squandered money. Mutual funds investing in IPOs and Follow-up Public Offers (FPOs) are also being sought after by small investors.

However, the fact remains that most of the trading still occurs in secondary markets. In a secondary market, securities that are traded have been already offered to public in a primary market and listed in an exchange, such as the NYSE. The securities that can be traded in the secondary markets include equity shares, bonds, etc. Trading in this kind of a market is done through a stock broker.

In order to comply with the regulations laid down by the Sarbanes-Oxley Act, private secondary markets have been formed. Institutional or accredited investors use these markets for trading of unregistered and private securities.

Primary and Secondary Market

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The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager's ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company's performance in its chosen target market.


Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as "inseparable" the organization and it environment are constantly in a state of: give and take" or homeostasis.

The Marketing Environment

The marketing environment consist of those forces or element that impacts on the company's capability to operate effectively in its chosen target market.

The marketing environment is divided into two major components. The elements are,

Internal environment: the internal environment is concerned with the controllable variables. Controllable variables are categorized into two groups, they are; the strategy variables and unmarketable variables. External environment: the external environment is concerned with the uncontrollable variables. These variables are called uncontrollable because the marketing manager cannot directly control any of the elements. The marketing manager is left with the option of adapting to the environment by prompt observation, analysis and forecasting of these environmental factors. The external environment can further be divided into two components, the micro environment and the macro environment.

Micro environment:

The elements that fall under the micro environment consist of forces or factors in the firm's immediate environment that affect the firm's capability to perform effectively in the market place. These forces are suppliers, distributors, customers and competitors. Let us discuss each of the variables in details.


Suppliers are business customers who provide goods and services to other business organizations for resale or for productions of other goods. The behavior of certain forces in the suppliers can affect the performance of the buying organization positively or negatively. The critical factors here are the number of suppliers and the volume of suppliers to the industry. An audit of the suppliers will enable us to appreciate their strength and bargaining power, which the suppliers hold over the industry as a whole. The answers to the issues concerned have the potentials to affect the capability of firms in the industry to effectively deliver need-satisfying goods and/ or services. The trend today is that buyers attempt to persuade the supplier to provide exactly what the firms want. This process is known as "reverse marketing".


Customers are those who buy goods and/ or services produced by the company. In a purchase chain, different people play significant roles before a purchase decision is made. The various influences must be understood. The customer may be the consumer of the products where he/she is the user. The critical factor here is that needs and wants of consumers are not static. They are fast changing. The changes in the preferences of the consumer create opportunities and threats in the market. The changes called for the marshaling of separate strategy to either fit into windows of opportunities or survive the threats in the market. A good knowledge of consumers' behavior will facilitate the design and production of goods and services that the customers need and want, and not what they are able to produce.


A competitor is a firm operating in the same industry or market with another firm. The consideration here is that, Firm A produces a substitute to that of firm B (industrial approach) or firm A and firm B seeks to satisfy the same customer need (market approach.

The Marketing Environment

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Factors Affecting the Target Market Segment

Regardless of how segmentation is incorporated into marketing activities, experienced marketer usually execute segmentation to enable him provide higher values to his potential customers. He will be able to know which specific customers he is serving and will be able to address their needs and concerns.

After segmentation, what the marketer needs to do next is targeting his efforts and focuses on the identified market segments. He will create a marketing campaign that will fulfill the needs as well as the market condition of his targeted market group.


Target market segment are affected by two salient factors:
1. How suitable the segment is to the product manufacturer objectives, resources as well as capabilities and
2. How attractive the target market segment is.

Factors Affecting the Target Market Segment

In determining the suitability of the segment to the manufacturer, the marketer needs

- to ensure that the product manufacturer will be able to provide superior values than competitors to the customers.

- To evaluate the impact of serving the segment with respect to the manufacturer reputation and dignity.

- To access the distribution channels that will serve the targeted market sections.

- To determine the capital buoyancy of the manufacturer to serve the market group.

And in determining the attractiveness of the target market section, the marketer will have to evaluate

- the percentage number of the customers with respect to the broad market (size of the segments) that will be served.

- Sales potential for the product manufacturer in the segment.

- Profit margin expected from the segment.

- Growth rate and competition in the segment.

- Required market share to break even

- Attainable market share when promotional budgets and expenditures of the competitors are provided.

- Loyalty of the existing customers in the segment.

An experienced marketer would know that satisfying the broad market is tasking and not profitable at all. In fact it will be less stressful and more profitable if just a smaller market segment where there is little or no competition is concentrated on. This also gives the manufacturer the opportunity to develop their products to have a greater advantage over competitors.

Factors Affecting the Target Market Segment

This article is very important to both the product firm and the marketers. They can learn more market segment and targeting on my blog; And there is real life explanation and step-by-step video tutorials on making money online in

Stock Market Holidays

Are you searching for stock market holidays for 2012 which could affect your ability to trade stocks or foreign currencies? Or maybe you were not aware of such holidays which the money markets and foreign exchanges around the world are closed and unavailable to any and all traders. What are stock exchange market holidays anyways? They really exist?

2012 Stock Exchange Holidays


Stock trading holidays are the days when certain stock trading markets and foreign exchange markets are closed around the world and unavailable for stock trading. This means nobody will be trading any stocks on these days and will not be able to conduct business as usual. Of course, this only applies to which ever country you are trading stocks, funds or bonds in.

Stock Market Holidays

According to, there are only three holidays in 2012 which the foreign markets are closed and nine days which the U.S. Stock Exchange is closed or closes early. The foreign countries with stock-market holidays in 2012 are India, Mexico and Japan. These were the only holidays we could find for foreign exchange markets.

The United States Stock Exchange calendar for 2012 as well as foreign exchanges are listed below for your reference. We noted several authority websites on the topic and created our list of the holidays which the markets are closed.

Stock Market Holidays For 2012

The list we have obtained for the financial market holidays in the states for 2012 are accurate and up to date at the time of this publication. We have done our best to omit errors and have tried to provide the correct holiday schedule for the stock market in 2012.

You can view the list we have compiled just below...

New Year's Day - January 2, 2012

Martin Luther King Jr. Day - January 16, 2012

President's Day - February 20, 2012

Good Friday - April 6, 2012

Memorial Day - May 28, 2012

Independence Day - July 4, 2012

Labor Day - September 3, 2012

Thanksgiving Day - November 22, 2012

Christmas - December 25, 2012

Here is the short list of foreign stock exchange closings for the year 2012 as we have researched:

03/08/2012 - National Stock Exchange of India closed for Holi

03/19/2012 - Mexico City closed for Juarez's Birthday

03/20/2012 - Tokyo Stock Exchange closed for Vernal Equinox

The list of financial market holidays for 2012 is short and sweet and that's how we like it. After all, if the stock markets are closed then you aren't able to do any trading or conduct your business as usual. That's never a good thing in our opinion, we want everyone to be able to make money everyday.

Stock Market Holidays

Larry Haywood is a publisher covering structured settlements and annuity payments.

Best Farm Tractors on the Market

Farm tractors have been a part of rural farming for decades. From the very first, a farmers tractor has been his main source of equipment as to whether he would be able to harvest his crop, thus feeding his family and providing an income for himself.

When one thinks of brands of farm tractors, one of the first that comes to mind is John Deere. This company has been in business since 1837. It started out as a one man operation consisting of a blacksmith and his small shop, and became a large corporation that employs nearly 56,000 people. They are the leading manufacturer of agriculture equipment, including many types and styles of farm tractors. They offer a complete line of farming services. If you are in the market for a new John Deere tractor, they have many options to chose from. You can even build your own, customizing it to your exact needs. They have tractors that run off of 18 horse power engines, all the way up to types that have 530 horse power engines that will handle any size harvest needs. The John Deere farm tractor is known as one of the easiest brands to learn to operate and one the longest lasting. If you are unsure which type of tractor you need, they offer a small and large tractor analyzer. You simply insert the information and the analyzer will give you the latest farm tractors available that might suit your needs.


For a smaller type of tractor, they offer the 5,000 Series. This tractor is recommend for farms of all sizes, large estates, ranch owners or those who have property they use to hunt on that needs cleared every so often. It has up to 260 accessories that you can purchase, making it able to do a big variety of jobs. It runs on between 45 and 101 horse power, can mow up to forty acres, has a lifting capability of around four thousand pounds and can bale up to sixty acres.

Best Farm Tractors on the Market

For a larger size of John Deere farm tractors there is the 9630 series Scarper. This machine is built to do large jobs. You can customize this tractor to your own specific needs. Some of the options it has are auto load for the scraper operations, a double reduction axle, command center controls and an eighteen speed power shift transmission. The engine is a 13.5 liter power tech. This tractor comes with too many options to list and has had very high consumer ratings for satisfaction.

Another company that was in the farm tractor business for many years, was the Ford company. This company was founded in 1917 and evolved onto being one of the most well known and popular companies for those in the market for a new tractor. Unfortunately they sold the business to Fiat in the 1990's but used tractors are still on the market for sale, as are parts for the old Ford tractor you may have sitting in your barn in need of repair. Using "Ford Tractors" as a keyword can help you view all the parts and used tractors that are currently for sale.

Several other companies sell new tractors, including Massey Ferguson, New Holland, Kubota and Case IH.

Best Farm Tractors on the Market

Robert Tate - Region Sales Manager of Mascus UK. Mascus is an electronic marketplace for used tractors, trailers and trucks. Mascus makes trading in tractors for sale more efficiently by collecting all information about supply and demand in one place. All dealers, producers and end users are welcome to offer their used machines and trucks for sale via the marketplace.

Robert Tate
Regional Sales Manager - UK
Mob:+ 44 (0) 7970 230055
E mail:

Fast Food Market Forecast - The Subway Example of Strategic Product Positioning

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive the market to a value of .6 billion by the end of 2010. Drivers of growth include increasing numbers of Americans in the workplace, which reduces the amount of time spent on preparing meals at home. In 2010, the United States fast food market is forecast to have a value of .6 billion, an increase of 12.1% since 2005.

Forecast Volume


In 2010, the United States fast food market is forecast to have a volume of 37 billion transactions (Figure 1). This represents an increase of 5.3% since 2005. The CAGR of the market volume in the period 2005-2010 is predicted to be 1%.

Fast Food Market Forecast - The Subway Example of Strategic Product Positioning

Success Factors

Success factors for fast food franchisees will include products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and consumer convenience. Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. Their strategies transcend the fast food market and apply to many other markets and products.
SWOT Analysis

Subway sandwich shops are well positioned to leverage their strengths and address reasonable threats, weaknesses, and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats.


  • Size and number stores and channels
  • Menu reflects demand for fresh, healthy and fast.
  • Use of non-traditional channels.
  • Partnering with the American Heart Association.
  • Worldwide brand recognition.
  • Customizable menu offerings.
  • Low franchisee start up costs.
  • Franchisee training is structured, brief and designed to assure rapid start-up and success.


  • Décor is outdated.
  • Some franchisees are unhappy.
  • Service delivery is inconsistent from store to store.
  • Employee turnover is high.
  • No control over franchise saturation in given market areas.


  • Continue to Grow Global Business.
  • Update décor to encourage more dine-in business.
  • Improve Customer Service Model.
  • Continue to expand channel opportunities to include event wagons.
  • Improve franchisee relations.
  • Experiment with drive-through business.
  • Expand packaged dessert offerings.
  • Continue to revise and refresh menu offerings.
  • Develop more partnerships with movie producers and toy manufacturers to promote new movie releases through children's menu packaging and co-branding opportunities.


  • Franchisee unrest or litigation.
  • Food contamination (spinach).
  • Competition.
  • Interest Costs.
  • Economic downturn.
  • Sabotage.
  • Law Suits.

Competitive Analysis

Subway is not without competitive pressures. Chief competitors include Yum! Brands, McDonalds, Wendy's, and Jack in the Box. Yum! Brands are the world's largest, with 33,000 restaurants in over 100 countries. Four of the company's highly recognizable brands, KFC, Pizza Hut, Long John Silver's and Taco Bell, are global leaders of the Mexican, chicken, pizza, quick-service seafood categories. Yum! has a workforce of 272,000 employees and is headquartered in Louisville, Kentucky.

McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries. The company also operates restaurants under the brand names 'The Boston Market' and 'Chipotle Mexican Grill'. McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people.

Wendy's International (Wendy's) operates three chains of fast food restaurants: Wendy's (the third largest burger chain in the world), Tim Horton's, and Baja Fresh. Wendy's operates over 9700 restaurants in 20 countries, has been included in Fortune magazine's list of top 500 US companies, is headquartered in Dublin, Ohio, and employs about 57,000 people.

Jack in the Box owns, operates, and franchises Jack in the Box quick-service hamburger restaurants and Qdoba Mexican Grill fast-casual restaurants and is headquartered in San Diego, California.

Target Markets

The increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options. Sales of sandwiches are growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks.

Current Marketing Program

A new breed of restaurant is making big gains against the market-saturated hamburger establishments. Termed "fast-casual," these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches.

Responding to evolving consumer expectations for health, fresh, custom-made sandwiches; Subway's marketing program addresses these expectations through a number of approaches. The most notable were the television commercials featuring Jared. These commercials emphasize the healthy aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children's sports teams.

The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, and innovation. The marketing strategies of creating clear brand recognition, brand and product association, and market demands, have strategically positioned Subway to advance market share into the near future. These marketing strategies are also repeatable fundamental marketing strategies transcending the fast food market. Does your marketing strategy bind brand recognition to products that support your market's future direction?

Fast Food Market Forecast - The Subway Example of Strategic Product Positioning


Datamonitor Industry Market Research, (July, 2006), United States Fast Food

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Insisting on integrity, self-reliance, resourcefulness, and ingenuity, Mr. McCarty is an action and solution oriented leader capable of making strong financial contributions to the bottom line. Operational leadership in the areas of process improvements, cost analysis, and innovative revenue generation characterize soundly this veteran executive's distinguished career. For more on Mr. McCarty, please refer to

Market America Scam Revealed

Is Market America a scam or not? That is what we will determine in this article today. Market America is a one to one brokerage and internet marketing/sales company that specializes in Mass Customization. It is a franchise without actually being a franchise. It offers all the benefits of what a franchise does; However, it does not have all the fees and overhead expenses linked to a franchise. It was founded in 1992 by James Ridinger and its main headquarters resides in Greensboro, North Carolina.

The business model is a little complicated and it requires the business owner to recruit others into its network of other owners throughout the business. Market America is considered to be part of the network marketing industry, but in order to qualify your business you must purchase 200BV worth of the product. BV is approximately 80 percent per 1 dollar spent. Once you have bought the products, you then have to remain on a "transfer buy" of 50BV to 150BV each month. For example, lets say you bought 120 dollars worth of products, that would equal 100BV. As your business grows you then will start to accumulate points. Once you have accumulated a certain amount of BV points you will then start to receive commission checks for your efforts.


I want to give you some more specific details regarding the compensation plan that Market America uses. First, as I said before there are two sides to your business. These are called your "legs." One of your legs will sit on the left of you and the other on the right of you. Now once your finally qualified to begin making money with this system your sponsor will recommend you to research a list of people that you know and then began inviting them to home gatherings, parties, formal meetings, one on one meetings, and even hotel presentations. If this is something your interested in doing then Market America could be a good fit for you.

Market America Scam Revealed

Now in order to qualify your business, you must purchase a certain amount of the products as well as get your two "legs" or sponsors you recruited to join your business. The amount to qualify is a ballpark figure of 300 dollars to 1000 dollars of their products. Once you buy the products, you will then be encouraged to buy a couple more hundred dollars worth of business materials. Then once your initial purchase qualifies you as your center you are then required to purchase at least the bare minimum of products every quarter, but this varies based on your position within the pay plan scale. Lets use a ballpark figure of the people you will have to recruit in order to make money. Let's use 300 people for example. Now once you have activated your center with the two other people you are networking with, you will then be able to collect commissions based on the amount of traffic or volume you create within your two partners you have recruited. The BV point will determine how much you get paid.

Even though Market America claims their products are far more effective then those similar products in their market, their products are focused on skin care and nutrition. Also, they call their main product line a "Mall without Walls", which is true since you can't buy it in retail stores. In addition, most of their products are based on health and wellness.

In my opinion, the real truth here about Market America is this. For the amount of sales you generate, the payouts are not very lucrative. It requires a lot of work, numerous people are involved, and there is very little payout in return. In conclusion, Market America is not to bad with there payouts compared to the other MLM companies out there; However, I personally feel that Market America's payouts are not for me. So is Market America a scam? No Market America is not a scam, but like I stated earlier the compensation plan is just not appealing to me.

Market America Scam Revealed

Timothy Cavalari is a highly successful internet marketer that works with the top marketers across the globe. If you would like to learn more about Tim you can check him out here at Tim is committed to helping those succeed in life and trully care about people's success!

Three Types Of Marketing Strategies

There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are:

  1. Online or internet marketing.
  2. Offline marketing.
  3. Word of mouth or relationship marketing.


There can be some cross over of these categories mostly between online and relationship and as we get into our topic you'll see how this is. Also, you'll find that there can be a wide range of marketing costs between these different types and I know that this is important to all people who are just starting up a new business. Remember that marketing can be the most exciting part of a business start up because you can see your business grow and become successful.

Three Types Of Marketing Strategies

Online / Internet Marketing

Many people today are starting businesses online. Like all business start ups, online or brick and mortar stores, not all who start will succeed and what will determine if they do is their marketing plan. Online marketing combines creative and technical aspects of the internet, including advertising, design, sales, and development. It also uses search engine marketing (such as Yahoo and Google), banner ads on websites, search engine optimization, and email marketing strategies. There are some definite advantages to online marketing. Internet marketing is fairly inexpensive when you compare it to the cost of reaching your target market with traditional marketing techniques. There are many companies that have found that they can reach a very large audience for a significantly lower cost than their standard offline advertising methods. Offline Marketing This is the traditional type of marketing strategy. If you are old enough, if not ask some old guy you know, think back about 20 years, before there was an Internet. All the types of marking that was used then fall into this category.

  • Newspaper ads.
  • Radio.
  • Television.
  • Bulk mail.
  • Billboards
  • Magazine ads.

As you can imagine offline marketing will be the most expensive type of marketing because unlike online marketing, every time you want to get your name out there, you'll have to pay. So keep in mind how much of a budget you have to commit to marketing. You may want to concentrate more of your efforts to internet and relationship marketing but as always the choice is yours.

Word of mouth or Relationship Marketing

This type, if you commit to it, can and will be your most important marketing strategy. You will build trust in your customers that can't be built by the other ways. Think about your own experiences when purchasing a new (fill in the blank). If what you want to buy is recommended by a trusted friend the chances you'll buy is greater than if you just see an advertisement. Trust is HUGE in any marketing strategy. The trick here is building networks of people who know and trust you.

Offline Relationships

  • Friends.
  • Relatives.
  • Business Acquaintances
  • Community Involvement Coworkers
  • Fellow Churchgoers
  • Anybody you meet in town.

When the opportunity presents itself, talk about your business! Tell them what you are doing, your plans, your dream of eventually want your business to look like. Opportunities present themselves all the time, all you have to do is recognize them and put yourself out there! As these people get to know your business and like what you have to offer, they will tell their friends, who will tell their friends and so on.

Online Relationships

Since the advent of the internet and depending on the nature of your business, (if it's local or more far reaching in who your customers are) this could be the greatest part of your marketing strategy. I'm not telling you anything you probably don't already know but today the internet is built on relationships. People reach each other on:

  • Facebook
  • Twitter
  • LinkedIn
  • MySpace

And this is only the tip of the iceberg! There are more places to meet and get to know people than you can shake a stick at. Like online marketing. These are the 3 types of marketing strategies and they will work for you and your new business but you must commit yourself to them. It is work but you can do it. Believe in yourself! (if you made it this far, I believe in you too because you have proven that you have the will to succeed) You believe in you and so do I. That's 2 people - see, your plan is already growing!

Three Types Of Marketing Strategies

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Market America Unfranchise - Compensation Plan Business Review

They call it the "unfranchise". Meaning it is likened to a franchise offering all the benefits of a franchise without the traditional overhead expenses and fees that are associated with a franchise. Market America is a product brokerage and one to one marketing company specializing in Mass Customization. Founded in 1992 by James Ridinger, Market America makes its headquarters in Greensboro, North Carolina.

The Business Model


Market America is part of the network marketing industry. Each unfranchise owner is encouraged to recruit others into the network of unfranchise owners. By doing so they will create leverage for themselves and their unfranchise business. The requirements to activate and qualify your unfranchise to begin receiving profits is as follows. You must recruit two people one on your left and one on your right side of your business. You must qualify your business by purchasing 200BV worth of product and then remain on an "transfer buy" of 50bv to 150bv each month. (BV is approx. 80% per spent. Example, 0 = 80 BV) Once your network begins to grow your points start accumulating. Upon reaching certain points or bv on your left and right you will start to receive commission checks.

Market America Unfranchise - Compensation Plan Business Review

Here are some specific details regarding the binomial compensation plan that Market America uses. First, as stated before you have two sides of your business. To qualify your business you will need to purchase 200 - 600 BV of product, this equates to 0-00 worth of product. After that you will be encouraged to spend an additional several hundred dollars in business support materials. Once you qualify your center with your initial purchase you are required to purchase 50BV - 150BV of product per month, depending on your position within the pay plan. We will use an average monthly order of 100bv as we get further into the plan.

Now that you are qualified you must activate your business by sponsoring or recruiting two people one person on the left side and the other on the right. To do this your sponsor will help teach you how to introduce the business and products to people who may have an interest.  Upon activating your center with your two new people you are now able to collect commissions based on the volume created within your two lines or legs.

For this example we are going to talk about the part of the business that matters the most. The residual income that can be generated. To generate an income of 0 you will need 1200 points on your left and 1200 points on your right. The next level is 2400/2400 = 0, 3600/3600 = 0, 5000/5000= 0 for a total payout per cycle of 00 at that time your volume resets to 0 and this can happen every week.

To make that residual we will use a month as an example. You will need 100 people in your group 50 on the right and 50 on the left each ordering 100 bv worth of product .  This is accomplished by new retail transactions, current distributors buying products they already use from themselves rather than the store and new qualifying orders.   There are several other ways to calculate increased commissions, this includes purchases from partner stores on your web portal as well as bonuses for helping others on your team make money.

In conclusion this compensation plan is better than most MLM or binary compensation plans out there. Market America's compensation plan is not a scam and is set up in such a way that the average person who applies some effort can create substantial success within this organization.

Market America Unfranchise - Compensation Plan Business Review

Joshua Valentine is a top internet marketer who works with industry leaders from around the world. He has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Joshua Valentine and his team of Marketing Mentors Click Here.

Best Price In The Market

You might be confused on the methods that must be adopted in order to buy a house for yourself. This will always remain as a challenging task especially if you are not an expert in the construction field in order to determine the best type of house that suits you the best. You need not have to be concerned anymore regarding this issue as the world is highly developed and you can find many experts in the field willing to give you their helping hand in assisting you for finding a suitable home according to your dreams. There are many real estate agencies functioning around you to help you to buy a house that can be easily afforded by you without causing any barriers. Similarly these agencies will also help you in selling your existing house at the best market price possible in the present time. In this situation again you will be confused on fixing the price for your house. You might have to spend a lot in the past to construct the house with all the finest materials available for different purpose. These real estate agencies will help in assisting you in getting the best price line by helping you to undergo a free comprehensive comparative market analysis that helps you in determining the best market value for your house. Also many of these agencies will make sure to place your house on top of the highly rated houses for sales and also it will be shown by other local builders' to their buyers. In this way your house will be getting frequent quote request from different buyers. Also many builders will be showing their new west minister condos for sale through the real estate agencies

Most of the companies are giving low charges to the customers in order to get established in the real estate industry due to arising competition from many other business concerns in the field. As a result the company is able to get many customers daily either for selling their house or for finding a house for them. Agents will definitely help you to sell your house at the highest rate by allowing the buyers to see your house directly. In fact you will be given a technical assistance while selecting your house as per your wish and choice. This service does not ask for any hidden charges and you will have to pay only if you are able to sell our house or if you are buying a house through the business.


Best Price In The Market
Best Price In The Market

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What's the Difference Between a Bull Market and a Bear Market?

A Bull Market and a Bear Market are considered primary trends. A primary trend is the state of the market that is strong across the entire market and usually lasts for about a year or more.

The term bull market is used to describe an upward trend in the market, leading to investor confidence which can lead to rising values of stocks. There is a generally high volume buying trend, with investors expecting their shares to be worth more in the days to come. Because large groups of investors are moving together in buying trends, the group is referred to as a herd.


A bear market is the opposite of a bull market. It's a downward trend or a falling market. Investors are less likely to invest their money and don't exhibit buying confidence. In fact, they are more inclined to sell their shares. A good example from history is the stock market crash of 1929, leading into the Great Depression. However not all bear markets are that extreme, in fact, to be considered a bear market, a price decline of 20% over a two month period is often accepted.

What's the Difference Between a Bull Market and a Bear Market?

Those not active in day trading or on the trading floor can find themselves behind the trends, especially in a bear market, marking possible losses in a portfolio.

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What's the Difference Between a Bull Market and a Bear Market?

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Business To Business Marketing: An Introduction

Many people often use the term 'business to business (B2B) marketing,' but most of them do not know exactly what it refers to. B2B activity, both online and offline, involves the marketing of services and goods that help other companies operate. Manufacturers, resellers, the government and non-profit institutions are the most common examples of B2B markets.

Business to business marketing associates with five distinct concepts - the exchange concept of marketing, the turn of production concept, the product concept, the phenomenon of marketing myopia and the sales concept.


Converting prospects into customers is an important objective of B2B marketing. A few B2B companies do make some money off a customer base. But most of their capital is made off other businesses. A non-profit institution is a good example. Its operations normally depend on private donations from individuals. The organization also makes the great mass of its money through government funding or from corporations. Due to this reason, a non-profit institution makes itself and its services or products attractive not just to the public, but also to other entrepreneurs.

Business To Business Marketing: An Introduction

A business to business marketing company normally focuses on relationship building and communication through marketing activities, producing leads that are fostered during the sales cycle. The decision to purchase is typically a multi-step process that involves more than one person. Therefore, companies use marketing strategies to teach various players in the target group. Components, equipment, raw materials, processing services and supplies are marketed. Since B2B marketers target only other businesses, they have considerably more targeted markets than B2C marketers.

B2B marketing is now one of the fastest developing fields of marketing. New technologies bring more businesses together; thereby companies start to court each other far more sharply. Technology also makes the world a smaller place. So it becomes essential for sales and marketing experts to understand and apply the principles of B2B marketing.

Business To Business Marketing: An Introduction

Business To Business Marketing provides detailed information on Business To Business Marketing, Business To Business Email Marketing, Business To Business Marketing Strategies, Business To Business Internet Marketing and more. Business To Business Marketing is affiliated with Network Marketing Opportunities.

4Ps & 6Ps - Marketing Mix

Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

Four Ps


The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

4Ps & 6Ps - Marketing Mix

Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor's products. If the competitors have the same product, then the price of a product will go down.

Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called "distribution channel". Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', public relations and advertising.

Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

Another criticism that marketing mix has to face is that it does not have a 'purpose'. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

Six Ps

The six Ps contain all the four Ps of marketing - product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

4Ps & 6Ps - Marketing Mix

more articles at CITYOFMARKETING.COM [].

Marketing Plan Template: How to Quickly Create Your Marketing Plan

Your marketing plan is a key document that you will need to have assembled in order to successfully get new customers profitably and grow your venture.

You can quickly create your marketing plan if you understand the 12 key components of a successful marketing strategy. So in this article I'm going to walk through those 12 key components for you to follow so that you can quickly create your plan.


The first section is to identify your target market and your target customers. If you haven't pinpointed the ideal target customer, for example, it may be females age 20 to 39 living in Kansas City that are in households with an annual income of over 0,000 per year. You just need to really identify who your target customers are.

Marketing Plan Template: How to Quickly Create Your Marketing Plan

The second part is going to be for you identify your USP or Unique Selling Proposition. Your Unique Selling Proposition defines why customers should buy from you. What makes your product and services unique versus the competition?

The third part is your pricing strategy where you must figure out what is the ideal pricing for all of your products and services. This includes possibly your regular versions of your products and also a premium or discounted versions.

The fourth section is your distribution plan. Your distribution plan is how customers buy your products. Do they buy it directly from you via your storefront or your website? Do you have partners that also distribute your products, etc?

The next section is your "offers." What are the offers that you're going to be making your customers to compel them to buy? For example, an offer could be we have a buy nine get one free, or that we guarantee our product for 90 days or your money back. You need to think through what is it that you're offering your customers that's going to compel them to take action.

The sixth part is to think through and put together your marketing materials. What marketing materials are going to be required for you to successfully execute on your marketing plan? Do you need brochures, business cards, flyers, a website, etc? You need to develop those materials.

The seventh section is your promotion strategy. How are you going to promote your products and services to prospective customers? There are tons of different ways. Are you going to do television advertising or radio or newspaper advertising? Are you going to use direct mail? Are you going to use telemarketing? Are you going to go door to door? There's a host of ways you can promote your company.

The next step is to think through how you're going to increase your conversions. Once you get those leads you need to have strategies in place to convert those leads into customers. You can do this through better sales scripts, etc.

The next step is to think through and identify joint ventures and partnerships and think through what other companies could you partner with to get more customers. Ideally you can think of the companies whose products or services your customers buy before they buy your products or service, and work with them.

The tenth section is your referral strategy. How will you get existing customers to refer more business to you? The eleventh part of your marketing plan template is figuring out how to increase your transaction prices and look at bundling products so that you can generate more revenue per transaction. Finally, the twelfth and final section of your marketing plan is your retention strategy. That is, how are you going to get customers to become customers for life and keep paying you and buying your products and services over and over again. If you can accomplish this, you can leverage all of the marketing costs and expenses that you incurred trying to attract those customers in the first place.

Marketing Plan Template: How to Quickly Create Your Marketing Plan

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Hotel Marketing Plan - A 6-Part Sample Outline

A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn't neglect customer retention and key partnerships. All of these elements should be specific to your hotel's intended customers and the geographic area.  

1) Product - Your hotel's services  


For every hotel, the basic product offered is the same service - use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.  

Hotel Marketing Plan - A 6-Part Sample Outline

2) Promotion - How to get the word out  

Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer's point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy - press. Consider whether a public relations strategy can help make this happen.  

3) Price - The right rates for your hotel  

Your marketing plan must show where you want your pricing to fall within the market's range. The choice of price ties directly to your hotel's profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.  

4) Place - Where customers and your services meet  

Place is more than the choice of location for your hotel. "Place" in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).  

5) Customer Retention  

Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.  

6) Partnerships  

Finally, consider how you will work with your hotel's neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don't stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.

Hotel Marketing Plan - A 6-Part Sample Outline

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