Examples Of ERP Systems For Sales And Information Management

An ERP system is a centralized approach to handle the day-today activities of today's business environment. There are a number of examples of ERP systems that show how advance ERP systems are than their predecessors, who used to offer a mix custom-built support and package software support to business organizations. Let's talk about some of these examples in detail to get a clearer picture of ERP systems.

Example 1: To calculate sales commissions:


A simple example of ERP system is to calculate sales commissions. The human resource users calculate sales commission using an ERP system, by accessing a web service. This is done using getSalesCommision web service. This web service accesses two different back end systems to calculate the sales commissions. One is the ERP system that provides that invokes a function called getSalary and the other system is the CRM system that invokes getSalesData function call, wherein each function call is in the form of a web service.

Thus, from above simple example we can see how an ERP system with its integrated web service applications. Help to calculate the sales commissions of various agents of a sales team in an organization.

Example 2: Fundamental ERP examples:

ERP software is the heart of every large organization as it manages the various computing activities and fix them up through its integrated approach. In a large organization, it is very important to manage its information as there is a large flow of information both inside and outside the organization and this large flow of information makes information management a difficult task.

Thus, a centralized solution, which can handle all the information inflow and outflow from a common platform, is a must. This ways there is a proper account of each piece of information in the common database and you don't have to search here and there for it. This approach is what ERP provides. The centralized approach also helps to fight against any redundancies in data or duplications. Thus, it help to avoid any confusion and makes managing and accessing the information an easy task for you.

An example of ERP to manage information system can be related to a purchase department, where the department can quickly adjust material orders while looking in to the information in the centralized database related to increase or decrease in the customers orders. Thus, ERP solutions increase the workflow activities and make them all the more efficient. Read more about Erp at http://www.companiesimplementingerp.com

An ERP system is a multi-module computer application which is designed to support all the major activities that takes place in an organization like manufacturing, purchase, sales, marketing, supply chain, etc.

Therefore if you are looking for ERP solutions to manage your human resource modules or supply chain operation like product planning, inventory control, production control, etc, then there are many good examples of ERP systems that can help to fix up your problem.

Examples Of ERP Systems For Sales And Information Management

Learn more about Erp Companies software and solutions at http://www.companiesimplementingerp.com

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Incomplete Accounting Records

The accounting records of many smaller non-profit organisations such as clubs, cultural societies and small undertakings are often kept by means of a single entry accounting system. Nevertheless, details of the financial activities of such organisations and undertakings are available in different documents such as bank statements, invoices, accounts, wage sheets and minute books.

There are two major disadvantages to such incomplete (non-double entry basis) accounting records: (1) a great deal of useful information may be lost. It is possible to prepare financial accounting statements from the available information, but this may be more difficult than when complete records are available. Certain transactions may not be accounted for and there is also no continuity in the recording of financial and other useful information. (2) The advantages of the controls inherent in a double entry accounting system are lost.

\"market Research\"

A discussion of the treatment of incomplete records is useful for various reasons. First, it emphasises the advantage of a comprehensive double accounting system. Further, it is practical because accountants often have to prepare financial statements from such incomplete records, chiefly for income tax purposes. In practice, therefore, the conversion of single entry accounting information to a double entry basis is an analytical exercise. It may also happen that the double entry accounting records of an enterprise are lost (e.g. as a result of damage by fire) and the accountant must reconstruct them from incomplete records. Consequently, attention is given to certain aspects and practical procedures that arise as a result of keeping incomplete accounting records.

Assume that a trader has been in business for some time and that he wants to determine his interest in the undertaking at a specific date. In order to do this he must determine the total interest in the business and against this, bring into account any external interest. This can be done by, constructing an equity statement. (Basically, this contains the same information as the balance sheet, but is not prepared from balances of accounts in a double entry accounting system.)

The equity statement must be prepared by referring to any applicable information available. Keeping in mind that, undertakings that do not have formal accounting systems will find it necessary to keep records of certain basic information in order to conduct their business. For example, records of cash received and paid and amounts owing, both to and by the undertaking, are essential. Cash on hand can be determined by a cash count, cash in bank from the bank statement and amounts owing to and by the undertaking from invoices. Stock can be counted physically and the valued. The cost of fixed assets purchased can be determined from the supporting documentation. Owner's equity will be the difference between the values allocated to assets and liabilities.

The most practical method of determining net income or loss from incomplete accounting records is to analyse the change in owner's equity during any specific period. Obviously, owner's equity increases if a profit is made and when the owner makes additional investments in the undertaking. Conversely, owner's equity decreases as a result of losses and drawings by the owner.

Incomplete Accounting Records

Michael Russell

Your Independent guide to Accounting

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Sales Management - High Yield Sales Territory Management - Prospecting Efficiently

"You've Got the Order." The words we love to hear. They're Priceless!!

Everyone wants more sales. So here's how. Manage your sales territory better. Bring in more prospects. Improve closing ratios, or do both.


Now increasing closing ratios is by far the easiest if you;
1. Go after the right prospects and opportunities, and
2. Go after the right prospects and opportunities.

Probability and Process

Any successful person learns process and probability - business person, athlete, gambler, sales person, etc.
Process -- What's the strategy; what's the game plan; what's the method/system/...?
Probability - Based on conditions presented, what action has the best probability of success?

Let's apply this to closing ratios or going after the right prospects and opportunities.

Here are the probabilities for making sales:

o Existing Customers - Existing Products/Services - 67%
o Existing Customers - New Products and Services - 50%, (80% if they helped develop it with you)
o Old or Lost Customers - 40% Existing Products/Services
o Old or Lost Customers - 25% New Products/Services
o New Customers - Existing Products/Services - 25%
o New Customers - New Products/Services - 5%

This tells you how to manage your sales territory. That is, spend more time prospecting with existing customers. To be more exact, spend 50% of selling time with existing customers, 30% with old or lost customers and 20% with new or competitors' customers. Readjust your time allocations to the above and watch your closing rates go up. That was easy - wasn't it.

Now let's talk process for selecting prospects and opportunities

Sales Territory Management Starts with Building Your Opportunity Matrix

1. Using an Excel chart, list who buys, and what, and who doesn't buy. Enter all existing clients (and their divisions and locations) down the left column. Across the top row, list all the products and services you sell. Include new or potential products as well. Use categories if there are many products. Check off with a "+" the products/services existing customers buy and note your percentage if they also buy the same from competitors. Leave blank (for now) all the services and products they don't buy from you, but could. Indicate with an N/A's those boxes that don't apply or fit at all. Don't use dollars or quantities. You just want a simple visual.

2. Now list all the old customers. Here the rows will be empty. Make a note of what they use to buy from you with XX's. Then list competitors' customers. Note what they buy from the competitor with YY's, and things they don't buy from anyone, but could, or do it themselves. Finally list those that do everything themselves or you're not aware who/if they buy from.

This is your Sales Territory Management Opportunity Matrix - a visual of all the sales you could theoretically be making.

3. Now identify each opportunity by chance of them needing it - Way Out There (M1) to Out There (M2) to Likely Candidate (M3) to They Showed Interest (M4) - these are the marketing phases. Once a prospect gives you a good verbal indication there will be a purchase, prioritize into the selling phases - Qualify (Q), Proposal (P), Close (C). Fill in the Opportunity Matrix with the appropriate abbreviation.

Create this Matrix with your Customer Service/Engineering/Tech Support/Operations people. These people usually know more or have easier access to the client's people than the sales person. They can be a wealth of information about what going on inside your clients' organizations. Later they can be a great network for introductions to high level people. Managers should thoroughly review this at least twice a year, but sales people should update it monthly.

4. Now Build Your Sales Territory Management Action Plans

Your first mandated action is to keep the existing business. This is where my book - TAKE ME TO YOUR LEADER$ will help. It shows the actions needed to develop the relationships and leverage to retain and grow existing volume, as well as, get their other opportunities you don't have.

5. Now look at all the other accounts you don't have in the rest of the region. It's overwhelming I'll bet. So start prioritizing based on the statistics above. Note how much business is available from existing customers, either the competitors' share, or services they do themselves that you could sell. Then look at the rest. This visual with be very revealing and motivate you to prospect.

Knowing the inventory of sales opportunities will give you a handle on growth. You can now build action plans for keeping existing business and capturing other potential opportunities. Cover every opportunity in every marketing/selling phase. The farther down toward the sale the more energy/time you should allocate.

For example with a new customer you may want to do a low cost mailing campaign - minimal energy. For a competitor's customer, you may want to do some phone research to find the right people and then contact them (phone or in person) to learn their likes and dislikes of the competitors. For existing customers you should be spreading through that organization like a virus, meeting all the people impacted by your products/services, especially all the senior managers to learn likes/dislikes, issues, opportunities - high energy.

6. Now assign an action to every opportunity, even the 5 %'ers, and a date of completion. Use another excel spread sheet with a column for Opportunity, Action and Completion Date, and Who's Responsible. This is your accountability or tracking document. Without this, opportunities will be overlooked and ripe for competitors. Make different people responsible for different types of actions.

For example, Marketing does the mailing for the specified list of low potentials. The sales person calls the competitors' clients. Customer Service/Engineering/Technical Support practice effective listening and get the sale person introduced to the clients senior managers. The sales person should be the lead and coordinator to make sure each action by others is accomplished.

Managing the Sales Territory Management Process

Sale management should review the Opportunity Matrix and Funnel of Actions for each sales person to be sure all potential opportunities are covered and people are assigned for the scheduled actions. Managers should also review time allocations to be sure sales people are spending time on each category of opportunity in the right proportion.

I often hear, "We do this at the beginning of each year." or "We have to report this every month." My question is, "Do you forecast every month? Do you track the actions you'll do to insure the forecast will happen?" Usually it's the former. The focus of management has to be how well the opportunities are being attended - not forecasted. Besides, low and moderate potentials should never be forecasted.

The Opportunity Matrix and The Funnel of Actions for each sales individual or territory will produce (1) a reality check of whether the sales will be made as forecasted; (2) an appreciation of selling skills / deficiencies for each sales person; and (3) a vision about the future - where will next year's business come from. The manager can then begin directing, coaching and/or correcting before expected sales are lost or not met.

This is probability and process. This is how to select the right prospects and opportunities. This is what will dramatically increase closing ratios and this is what will increase sales.

And now I invite you to learn more.

Sales Management - High Yield Sales Territory Management - Prospecting Efficiently

Bonus Tip: FREE E-Book "Getting Past Gatekeepers and Handling Blockers". Just click this C-Level Relationship Selling Link Sam Manfer makes it easy for any sales person to be effective and feel comfortable connecting with and relationship selling C-Level leaders.

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Overview of Traditional Marketing

Marketing - A Juggler's Art:

Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer's case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company's welfare.


The Purpose Behind:

To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". If one dilutes all the verbosity and looks at it, marketing means "selling" a product. This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies.

Factors that Influence:

With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.

Traditional Marketing:

With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

The Four Ps- Worship them:

The 'Four Ps' or the 'marketing mix' is a cliché with every marketer. Formulated by Jerome McCarthy, the 'Four Ps' refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy's assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.

Segmentation- Categorize your audience:

In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as 'niche' markets or 'specialty' markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called 'depth segmentation'. While the study of the target customer's behavioral traits, nature, lifestyle etc is called 'Buyer's Profile'. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.

Other aspects:

Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumer's interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his product's USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in today's world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.

Advertising and Promotion:

Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:

Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.

TV & Radio: All kinds of TV and Radio spots

Other Communications: All kinds of mailers and leaflets

Traditional Marketing - Is it valid today?

When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today's world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That's why today's marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises.

Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: " Traditional Marketing helps because people still view them".

Overview of Traditional Marketing

Jeff Blackwell is the founder of http://www.SalesPractice.com, an online Sales Training community that assists sales practitioners in mastering the art of sales by providing professional sales training resources including a collection of leading articles, sales script book, industry source book, and sales forum.

Tags : How to time management Management Concept Style The Global Marketing

How Many Days Is The Stock Market Open Per Year?

Some people wonder how many days the stock market is open in the United States. This is a very useful number because many of the online day traders want to calculate how much money they need to make per day, to replace their current salary. The numbers below represent standard stock market hours which usually span from 9:30 to 16:00 Eastern Standard Time.

Some futures markets will trade up to 16:15 Eastern Standard time.


The markets are usually open for the normal trading session Monday Through Friday.

I have not included after hours trading, pre market trading, currency (FOREX) markets, international markets or GLOBEX.

So lets take a look at the number of trading days in 2008 by month:

January: 21 days

February: 19 Days

March: 19 Days

April: 23 Days

May: 21 Days

June: 20 Days

July: 22.5 Days (The 0.5 is because July 3rd ,2008 is a half day for the market)

August: 21 Days

September: 21 Days

October: 23 Days

November: 18.5 Days (The 0.5 is because Nov. 28,2008 is a half day for the market)

December: 21 Days (I counted the .5 day on Dec. 24, 2008 and the .5 day on Dec. 26, 2008 as 1 day)

This brings the total number of trading days in 2008 to: 250 trading days in 2008.

So if you wanted to replace a salary of 0,000 per year before taxes, we could need to do the following math:

0,000 divided by 250 trading days equals 0 dollars per day.

The trader would then need to have an average net profit of 0 dollars per day in 2008 (after commissions, software, data services, taxes and other overhead is factored into the picture.)

Many traders do not trade every single day for a wide variety of reasons, but at least you know the maximum numbers of days you could possible trade in 2008.

How Many Days Is The Stock Market Open Per Year?

Michael MeAngelo writes a BLOG on Online Trading at [http://www.onlinetradingday.com]

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Whats the Best Bait Boat on the Market

There are so many baitboats currently on the market each with there own features. Baitboats are an expensive accessory to your fishing kit, so lets have a look at some of the options.

Angling Technics are a well known brand of bait boats and have a good selection of models on the market. There first bait boat was that known as the standard bait boat and was a proven success. With a large bait capacity and jet pump engines it proved very popular. They have recently released the Technicat bait boat, which again has a large bait capacity, looks good, and is well made as any of the Angling Technics bait boats are. However its quite expensive and it only has propeller engines which can pick up weed etc so for the money i would either go for their Microcat which has been relaunched as a MKII version.


Viper are another good manufacturer when it comes to baitboats. Their quality is second to none and all of their boats have the following features

  • Constructed from strong ABS plastic
  • Jet pump engines as standard
  • Promise to keep your bait dry including PVA bags
  • Good maneuverability

Viper have a few models available which include the popular Mk3 boat which has undergone various improvements over the years and is packed full of features. The Euro which is basically a larger version of the MK3 which can carry more bait, has larger jet pumps and a special recess for their echo sounder. Its more suited to larger waters such as France. Viper also have the Icon on the market which is the smallest of their boats and also the cheapest. It still carries 1kg of bait and is a great little boat.

For reviews of Angling Technics, Viper bait boats and more have a look at this baitboat website which gives great reviews, looks and specifications and is packed full of information.

Whats the Best Bait Boat on the Market

Author - Andy Durham

Reviews and specifications of all http://baitboats

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Great New Business Ideas With Low Investment For The Business People Of The Future

For a select group of budding entrepreneurs, finding business ideas with low investment can be a demanding task. There are many people in this world who that could potentially be successful entrepreneurs and it's surprising that so many of these people never make it. A huge amount of these possible business people have all the personality traits of an entrepreneur yet never actually realize their dream due to lack of new business ideas with low investment.

It is essential in an economy such as ours that we offer these people all the resources they need as they can only have a positive effect on the economy. Let these hard-working, ambitious people get access to these resources and perhaps our economy would prosper. If only we could provide these talented people with new business ideas with low investment so they could go on to build their own businesses and positively contribute to the economy.

\"ideas For Business\"

New Business Ideas With Low Investment For Potential Millionaires?

You you are reading this, then perhaps your one of these rare individuals. You may have all the required attributes of an entrepreneur. You could be the next person in this world of potential business talent that builds a lucrative business. This dream might not ever be realized if you never get access to any new business ideas with low investment. Unfortunately, the majority of business opportunities need cash pumped into them initially. Without the money for investment you may never get your shot.

I think everyone should have access new business ideas with low investment or even no investment. This will enable these talented people to become successful without the need for large capital. Allowing them free access to these resources and allowing them to select the best option for them is crucial to our economy. It would benefit our economy greatly as they will be able to contribute.

Where to Find Ideas for Business With Low Investment?

The online world is a great place to start. There are lots of opportunities for people on the internet and most of these opportunities require very little investment. If fact, there are even some free opportunities out there too but these are sadly few and far between. New business ideas with low investment can be found in Google but you must be wary of scams and con artists whose only goal is to make money from you without providing you with anything worthwhile.

If you're searching for business idea with low investment on the internet you need to ensure you find one that you are truly interested in. This will ensure that your everyday business exploits are enjoyable. Making sure you find and select an opportunity that is of interest will serve you very well moving forwards. Believing in your business is key to your success.

Success Requires Taking Action

It is only when we have located a business ideas with low investment that we can then make up our minds which one to run with. Once our mind is made up, we then need to focus on that idea and take action. Taking action is what all new business ideas need otherwise that great new business ideas with low investment remains as just an idea! Only when we take action can we develop the idea and create something that becomes profitable.

Great New Business Ideas With Low Investment For The Business People Of The Future

Craig Dean is a successful Internet marketer who enjoy helping others to find success in the world of Internet marketing. Thousands of people utilize his FREE Mad Marketing Method to learn how to earn money online. To gain access to his FREE course, simply visit his website at http://www.myaffiliatemarketingschool.com

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A Child Care Center Marketing Plan

One of the leading factors that will contribute to your success or failure when you start a child care center is marketing. In order to win customers and grow into a larger business with more than one facility or just to maintain your existing group sizes you need a solid marketing strategy in place.

Here is an outline of a child care center business plan to guide you.


Identifying a Hungry Market

The first step in putting a child care center marketing plan together is to identify your market. This may seem obvious at first but there are many niches or sectors in this industry. These range from infant care, regular child care for preschoolers, after school care, weekend and evening care. The niches vary by the age of the children, location, what time the children are there and also increasingly by the quality and style of care, facilities and educational program.

The most successful operators identify a niche that is not being catered to sufficiently in their local area and they move into and dominate the market. Doing extensive market research for your childcare business and working on differentiating yourself from competitors are the keys here.

Packaging and Pricing Child Care Services

Once you have defined your niche you can then look at clearly defining the services that you offer to meet niche demands and you can look at ways of packaging your services in a way that appears to enhance their value. While still being flexible in what you offer you can put together attractive packages with catchy names such as 'Saturday Koala Club' for example. List what is included with each package and offer discounts for customers signing up for a full package (clients who prepay for every Saturday for three months in advance get 10% discount for example).

It is also important to do research into child care pricing so that you can come up with rates that make your business marketable.


By now you should have a fair idea about the child care brand that you will be establishing. Give some thought to thinking about how you want the public to perceive your business and note down a company philosophy and the values that you want to project to the community. Then you can meet with a graphic designer and start discussing how to visually represent the brand that you want to create with a logo design.

Child care Center Advertising and Promotion

The next step is to get word out about your new child care center and the services and packages that you offer. Advertising is an important part of any marketing plan and you should look at the many options available and start running some campaigns several months before opening for business.

Networking and Cross Promotions

Advertising is not the only way to go about attracting clients. You should look at ways of cross promoting your services with other local business and network in your local community to meet a wide range of people.

Don't write off working together with competitors to cross promote each other's services respectively. If you get an enquiry and find out that the child in question would be better suited to a program at another daycare then you are doing the parents a favor by letting them know. And if the other daycare center is also referring children that they feel are more suited to what you have to offer then this arrangement is a win win for all involved.

Word of Mouth Marketing

If you serve your existing customers well they will refer friends to you. This kind of 'word of mouth' advertising is free and can be fully exploited by giving your clients every reason to talk about you to their friends. Providing a great service is one thing but there are many other ways to get customers talking about you. Make their interaction with your business so unique, interesting and memorable that they can't wait to bring your center up in a conversation with their friends.

Refining a Sales Process

If your advertising and networking efforts are successful you should start to receive a good number of enquiries from families. At this point you need to have developed an effective sales process right through from making the appointment, the interview session, a tour, some soft selling and then closure of the deal.

Don't Stop Marketing to your Customers

Keep marketing to your existing customers even after they have signed up with your service. There are always additional products and services that you can sell to maximize the revenue that you make off each client.

Many small centers spend too much time focusing on the day-to-day work of running their business and neglect their marketing. To make your child care business a success you need to ensure that you, as the owner, or another trusted staff member can devote a large part of their day towards marketing. This will ultimately help to determine how successful and profitable your business will be.

A Child Care Center Marketing Plan

For reviews and recommendations on the top products that you can buy to help you to find success with the marketing of your own child care center visit - Start a Daycare Business

Thanks To : How to time management Advertising Techniques The Global Marketing

Product Positioning Strategies

Positioning is what the customer believes about your product's value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion.

Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

\"market Research\"

Generally, there are six basic strategies for product positioning:

1. By attribute or benefit- This is the most frequently used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

2. By use or application- The users of Apple computers can design and use graphics more easily than with Windows or UNIX. Apple positions its computers based on how the computer will be used.

3. By user- Facebook is a social networking site used exclusively by college students. Facebook is too cool for MySpace and serves a smaller, more sophisticated cohort. Only college students may participate with their campus e-mail IDs.

4. By product or service class- Margarine competes as an alternative to butter. Margarine is positioned as a lower cost and healthier alternative to butter, while butter provides better taste and wholesome ingredients.

5. By competitor- BMW and Mercedes often compare themselves to each other segmenting the market to just the crème de la crème of the automobile market. Ford and Chevy need not apply.

6. By price or quality- Tiffany and Costco both sell diamonds. Tiffany wants us to believe that their diamonds are of the highest quality, while Costco tells us that diamonds are diamonds and that only a chump will pay Tiffany prices.

Positioning is what the customer believes and not what the provider wants them to believe. Positioning can change due the counter measures taken at the competition. Managing your product positioning requires that you know your customer and that you understand your competition; generally, this is the job of market research not just what the enterpreneur thinks is true.

Product Positioning Strategies

John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”.

Check out his website at: http://www.firstbestordifferent.com or his blog at http://www.firstbestordifferent.com/blog

Thanks To : Motivational Techniques

Flea Market Vendors: How To Start Selling At Flea Markets

Flea market vendors have been seeing increasing sales as more and more customers shop at flea markets.
In the past, flea markets were seen as places to buy used goods, or places to simply spend a free day at.

But now flea markets are seen by many shoppers as sources for their consumer products, at substantial savings off their regular prices.


You can take profit from this consumer trend by setting up as a flea market vendor.

To become a flea market vendor you will first need to have a resellers tax ID number. You should speak to an attorney or accountant to see what you need to get started.

Most flea markets will guide you in this process, since it is in their interest that you start renting a booth at their flea market.

Once you have the proper licenses, you will want to decide on what type of merchandise to sell.

Flea markets can also be of help in this regard. You can ask the management of the flea market what products they feel will sell well.

They should tell you what products are not being sold, or what products can be sold more of.

You can also focus on the basic products that all flea market shoppers need, like T-Shirts, socks, underwear, towels, toothpaste, soap, etc.

As long as your prices are cheap compared to local stores, and to those of other flea market vendors, you should be able to sell those items.

Most flea market vendors stumble when they try to sell either novelty items, or unique esoteric products.

Stay to the basics and your flea market business should prosper.

You should obtain a list of wholesalers who carry the items you want to sell. Narrow down the list to wholesalers who specifically cater towards flea market vendors.

These wholesalers will have experience in what products will sell well at the flea market.

You can use search engines such as http://www.wholesalecentral.com and [http://www.wholesalequest.com] to compile a list of wholesalers.

Stay away from membership sites, since most wholesalers are listed openly online.

Your next step is to jump in. Over analysis will only discourage you from selling at the flea market. Instead of focusing on how much you can make, you need to focus on selling and building up your flea market business.
Make sure you start your first day at the flea market with a full assortment of merchandise. This will make a great impression on customers, and will help you sell a good amount of products.

Flea Market Vendors: How To Start Selling At Flea Markets

Donny Lowy is the CEO of the following wholesale and closeout businesses.




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Top Ten Stock Market Technical Indicators

New and Experienced traders are always searching for the latest and greatest technical indicators. They scour the internet reading every blog by the Current Guru explaining why their technical indicator is the best. They spend hours on hours reading and learning all the trade rules for each indicators. To what avail? Usually, they've learn so much that the indicators are conflicting and the trader is unable to pull the trigger.

I have always said that it is not about market knowledge or technical indicators. A good trader learns how to control his/her emotions by developing a personalized trading plan. A good trade is one entered and exited based upon rules and conditions - regardless of the outcome. Until a trader learns how to control their emotions and make sound trading decisions based on rules, they are doomed to make the same portfolio killing decisions of follow the latest guru. There is no success there. That guru will not be the one to place the trade for you. You MUST learn how to pull the trigger yourself.


So, with that said, here are myTop Ten Technical Indicators:

1. Price - I personally think price action ( I use japanese candle patterns) along with moving average and support and resistance. I try to go with the trend and identify the path of least resistance is where I want to be.

2. Volume - One of the best indicators of the conviction of traders. Volume ,placed in context with price movement, allows me to trade effectively. To measure the significance of volume, we need a baseline. What I am looking for is the % change over an average day.

3. Support and Resistance - I use support and resistance for entries and exits, as well as for clues about where the market is going. But support and resistance trading never becomes obsolete, because support and resistance levels are caused by human nature. They are a natural occurrence in all liquid markets, they always have been and they always will be.

4. Moving Averages - Moving averages are one tool to help you detect a change in trend. They measure buying and selling pressures under the assumption that no commodity can sustain an uptrend or downtrend without consistent buying and selling pressure.

5. Market Internals - For me the internals can help to show direction but what is important is to see how the internals are acting at key price levels. They will help you to confirm rejection or acceptance at support/resistance. Breadth can be used to see underlying strength or weakness. The up/down volume seems to give a broad sense of the market.

6. Bollinger Bands - First and foremost, bollinger bands are great tools to identify period of high and low volatility for a stock. I also like to use Bollinger Bands to confirm/identify a stock's trend. In conjunction with a moving average, you can use the bands to identify support and resistance.

7. ADX (DMI + / -) - The ADX indicator measures the strength of a trend and can be very useful to determine if a trend is either strong or weak. High readings indicate a strong trend and low readings indicate a weak trend. You want to be in stocks with high readings whether the underlying stock is in an uptrend or downtrend. When this indicator is showing a low reading, the underlying stock is probably about to establish a trading range (consolodation period). Avoide stocks with low readings!

8. Stochastics - When the market is trending is necessary to adapt the oscillator to the same conditions: When the market is trending up, then the signals with the higher probability of success are those in direction of the trend "Buy signals", on the other hand when the market is trending down, selling signals offer the lowest risk opportunities. Divergence trades are amongst the most reliable trading signals. A divergence occurs either when the indicator reaches new highs/lows and the market fails to do it or the market reaches new highs/lows and the indicator fails to do it. Both conditions mean that the market isn't as strong as it used to be giving us opportunities to profit from the market.

9. Relative Strength Index (RSI) - A great leading indicator to time your trading signals. A stock is overbought if the RSI shows a level above 70. A stock is oversold if the RSI shows a level below 30.

10. Moving Average Convergence Divergence (MACD) - MACD is a trend following momentum indicator. It also does a good job of finding a reversal in trends. The most simple way to use the MACD is to look for a crossover of the moving averages. When the MACD line crosses to the upside that is a bullish signal, conversely when the MACD line crosses to the downside that is a sell signal.

Top Ten Stock Market Technical Indicators

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Market Targeting

Today, it is a no longer effective marketing strategy to just target everyone with your advertising campaigns. That is because many researchers have found a more efficient and effective method on how to capture the market you need for sales. Now, there is always a target audience hidden behind every advertising concept. Doing market targeting is an important strategy that entrepreneurs should be familiar with as it draws upon the attention of a certain group of people that are prone to utilize the products or services your business has to offer. By concentrating your efforts, you are able to get more substantial results compared to just targeting anyone in your promotions.

To be simply put, having a target market is the act of identifying a distinct group of people that are going to need what you have to offer. Regardless of whether you are selling shoes, jewelry or donuts, there is always a group of individuals that will be on the lookout for your products. By understanding what your market requires and what is bothering them can help you solve a problem into what product you should offer or how you are going to offer it. But before you can do any sort of advertising, you must first understand what target marketing is.


Okay let us say you already have an excellent product in your disposal and you already know who your audience will be making you ready to earn money. The idea of market targeting is that you concentrate your efforts on a specific group of people. You will not have to worry what other people will think. The marketing resources involved include money, and that will be one of the most you will be spending here. Which one do you think will be more effective: spending all your money in targeting all the people in the Internet or on a smaller group of around a hundred thousand?

You should begin your strategy in marketing by first making a list of the audience you wish to target. If you are unsure which market you should be selling to, examine the products and services you offer. Make a research on the statistics in the majority of users that utilize your product. By doing this, you reveal which target market you will be aiming for. Make sure that when market targeting, you are always providing what existing customers from other brands have supplied or even more.

Now that we know targeting a specific group of individuals can save you a lot on money and time, it is time that you establish your business as an industry leader. It helps a lot to earn credibility among your consumers. When you are out of ideas, ask friends that have a heart for entrepreneurship. You will never know what strategies they have to offer. Other good sources for information can come from newspapers, industry publications and magazines.

It is important to remember that when you do market targeting, you should aim for a few niches in your market rather than depend on just one of them paying off. You will also need to find out everything possible about your audience so that you will know what they want to see produced and what they do not want.

Market Targeting

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How Does the Stock Market Work? A Guide For Beginners

If you are a beginner, you are probably wondering how does the stock market work? The answer is surprisingly simple: Companies go public and offer shares in their company to the public. The public buys the shares through what we know as the stock exchange. Investors can then use the stock exchange to buy and sell the stocks of the companies. Buying low and selling high can make people rich overnight. Of course you have to know what you are doing, and there are many factors involved. To gain a deeper understanding of how the stock market works, why don't we discuss a few of the most common terms.

Stock Prices: Stock prices are, to make it simple, the price that a specific stock sells for. This price is set by many market factors including the economy health, current trading trends, and technical and financial reports put out by the company (or independent third party).


Market Captialization: This is the actual value of the company or stock that is up for sale. Calculating the market capitalization of a stock is done by using the following formula -

Number of Outstanding Shares X Price of Stock = Market Capitalization of the Company

Once you have learned the basic premise of the stock exchange, you will want to learn how to buy and sell shares. To purchase stock you will need to create some type of investment account. Most times you can open up an account with a local stock broker. Thanks to the wonder of the internet, you can now make trades online on your own. It is as simple as setting up an account and funding it.

Hopefully now you have the answer to your question, how does the stock market work. The next step will be to learn how to successfully profit from trading. Good luck!

How Does the Stock Market Work? A Guide For Beginners

The Doubling Stock Robot is said to be the most sophisticated stock analyzing computer in existence, and has made it's members a literal fortune. Is the Doubling Stock Robot for real or a scam? Learn more here.

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Network Marketing Success - Role Of A Sponsor

Everyone who gets involved in Network Marketing has been approached by someone, shown the business and then sponsored into to the Network Marketing opportunity. People new to Network Marketing probably wonder what the role of the mentor is.

Are they just someone who has convinced you that this is the opportunity you need. They sign you up with high hopes and that's the last you see of them. In some cases the new person may fell that way.


Are they going to be someone that is constantly telling you want to do, like a boss? Even though, you are in business for yourself. Well the reason why most people get in to Network Marketing is because they don't want a boss.

Your best chance of success is if you have a sponsor that has your best interests at heart. Someone who is knowledgeable on how the business works, and they can advise you on what to do but, are not telling you what to do.

When you first start out they should be teaching you well about how to be successful. How to sell products and how to sponsor and teach others. This should always be done in an informative way. It's up to you to follow through with the action, remember it is your business.

If you are pressured to do things you are not comfortable with you probably won't remain in the business. If you are not given good advice on and support you may get confused or disheartened and probably won't stay in the business.

To be a good sponsor you don't need to have been in the business for a long time, you just need to be motivated, have good leadership skills and have been trained right. This will help to get you off to a flying start.

So the role of the sponsor is to educate you how to be successful and offer support when it is needed. Some people will not need help for long, but others will. A good sponsor will know what support is needed.

If you have sponsored someone you have made a commitment to them. But remember it is your business and your sponsor is not responsible for doing your work for you.

Network Marketing Success - Role Of A Sponsor

Neils Andersen is an Australian who is an experienced teacher and network marketer. He now combines his teaching and network marketing expertise to educate people on how to build a network marketing business using the internet.

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5 Steps to Creating a Winning AdWords Strategy

Managing a Google AdWords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you've already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google AdWords is a naturally great fit for your goals.

Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google AdWords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you'd have to spend days or even weeks reading and attending, and simply follow the step by step method described below.

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Here are five of the most important pieces of advice you'll ever get in regard to creating and maintaining successful AdWords ads.

1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your AdWords ads. Perry Marshall suggests Wordtracker's Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.

2. Spy on your competitors. You don't need an in-house market research team to find out what your competitors are doing; there are a wealth of resources now available online, and spyfu.com is one of them. Marshall also recommends this tool for finding out what types of keywords your competitors may be bidding on, and how much they're paying. This is useful when you want to estimate what your daily or monthly budget might be, and what specific keywords and keyphrases you should be focusing on.

3. Write your ad the right way. You only have two key lines to play with when you're composing your ad, so the sequence of keywords and the specific phrases you use can literally make or break your ad. If you list benefits before features, you have a stronger chance of getting that click.

4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.

5. Run a secondary ad. Split testing is one of Perry Marshall's key methodologies for a successful Google AdWords campaign, and it is a tried and tested formula that may help you get results fast. Instead of creating just one ad and waiting for the results, split testing means you create a variation of your original ad and run it simultaneously. This not only helps you fine-tune your efforts, but can also end up lower your bid price for a specific keyword or keyphrase over time.

Getting started with Google AdWords is a simple process, but you need to begin with the right approach to get results immediately. Start things off with these five steps so you can start getting clicks and driving traffic to your blog, website or sales page with ease.

5 Steps to Creating a Winning AdWords Strategy

Marketing with Google AdWords is a powerful technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using AdWords - and there are several good training guides available online.

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