Starbucks Target Market and Management

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. Different customers are more willing to pay for luxury good now more than ever. With that in mind, through Starbucks aggressive expansion techniques they have begun targeting almost every demographic.

"McDonald's is planning to capitalize on the public's willingness to pay for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-through windows to some of their locations." (Tancer, 2008)


As McDonalds and other chains realize the money in luxury coffee more companies will begin to enter the marketplace. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. These smaller coffee shops have their core customers who will not give their business to anyone else. These smaller coffee shops can offer specialized products and services or serving to the local markets needs. However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage. Coming back to our original quote, we believe that McDonalds has a customer base that is extremely large that now has the option to get their coffee where they get their breakfast already. McDonalds also has an extremely large bargaining power and runs each franchise with impeccable automation. McDonalds cup of coffee costs a lot less money than Starbucks and tastes the same in a lot of cases. One of Starbucks biggest competitors is the economy; Starbucks provides a luxury good that will be a good that people cut out when they want to save money. This has been witnessed with the recent closing of over a hundred Starbucks stores.

Starbucks Target Market and Management

Tancer, B. (2008, January 10). Brewing Battle:Starbucks vs. McDonalds.

Starbucks Target Market and Management

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Flea Market Business

The flea market business is one of the most profitable albeit unconventional businesses of its kind. In this system of entrepreneurship, proprietors who wish to engage in this field usually gather all sorts of items in variety that can be of interest to a wide range of consumers to cater to. Most of the usual product types are clothes, books and many collected items, but the products that can be sold in the flea market is not limited because there are also a lot of people who sell items like lamps or ceramic figurines.

People who engage in this business are usually gathered in a place called the flea market, which is usually the most public place in a city or town that is public. These markets are usually housed in tents or stalls where the sellers can engage in business with their consumers, but at the same time be able to move out anytime to another place when the purchasing season is over. The reason why flea market business entrepreneurs gather together is because it will be easier for them to gather their buyers in one place. When consumers come to the flea market looking for a target product, they also get exposed to other products they can browse through from other merchants, allowing them to buy other things they might want or need. This in itself is the prime benefit of gathering flea market merchants in one place - a convenience for both the buyer and the seller.


Although flea market merchants who have larger sales have a wide range of products for sale, it's usually advisable for those just starting in the business to choose their product of specialty. This can be determined by many things related to the merchant, but it's ideal for the product of choice that the merchant wishes to sell be based on his or her own interests. This is to help ensure that the seller is highly familiar about the products he or she will be selling, while helping ensure quality of the products being sold. Being able to know the quality of the products without taking too much time in research and study gives the merchant an edge over other sellers, which can mean more than the average profit.

Flea Market Business

Of course, in the future these merchants can continue to expand their flea market business after they've properly established themselves. Whether it's in terms of product variety, cost or location, expansion best begins after making the business start off successfully.

Flea Market Business

Clifford Young is an accomplished niche website developer and author.

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Five Best Selling Flea Market Items For Summer

If you want to make big profits in a small sales business, you must find the best selling flea market items. Starting a flea market business is a great way to make extra money or create an entire income with sales. The best selling flea market items, although they may vary from location to location, are standard in most cases. The following best selling flea market items can help you make money.



Both pre-printed and solid t-shirts are hot sellers at many flea markets. With low prices, people will be happy to buy them in bulk. Un-printed t-shirts are especially popular at flea markets with a large blue-collar population. In the hot summer sun, workers need a lot of t-shirts to stay clean.

Five Best Selling Flea Market Items For Summer


On hot summer days, hats sell quickly on a flea market table. Although straw hats can be difficult to transport, cloth hats such as baseball caps and trucker hats are easy to store and set up for sale. Hats are great impulse buy items on sunny days. Offer an assortment of mens, womens, and childrens hats for maximum sales.

Costume Jewelry

Trendy costume jewelry with beads, leather, metal, and charms sell quickly to kids and teens. It is also very easy to find costume jewelry at low wholesale prices. More teens are out at the flea markets in the summer when they have no homework on the weekends.


Both inexpensive generic sunglasses and knock-off designer look-a-likes sell at flea markets. People will buy them simply because they forgot their shades in the car and they can't stand the glare.

Cheap Toys

Kids at the flea market often have a dollar or two in their pocket. It is easy to sell cheap toys to them if your prices are low enough. Kids are out of school and looking for fun in the summer.

Learn how to target the right flea market products to the season if you want to maximize your income. When the summer brings the hot sun to the sale venue of your choice, anticipate what customers want and give it to them cheap. Profits will soar.

Five Best Selling Flea Market Items For Summer

Find hot wholesale flea market items at Popular Flea Market Products and explode your profits. Learn how to start your own flea market business at Flea Market Mama []

Samsung - The Best LED TV on the Market For Many Reasons

Samsung is presently producing the best led tv line of any manufacturer. If you're about to purchase a new HDTV, look at Samsung before you spend your money!

Just when you thought HDTV could not get any better, Samsung has taken it further, much further. By taking a very old technology, the LED (light-emitting diode), and the many advances that have been made in the field, Samsung has been releasing the best LED TV on the market.


Whether it be in the LED LCD HDTV line or the new Samsung LED DLP HDTV line, these new televisions are producing images that are simply stunning. With contrasts ratios of 500,000:1 being offered in current LCD devices, as well as blur-free imaging, these LCD HDTVs aren't what you're used to seeing. With much brighter, more vibrant colors as well words really can't do the images justice, they truly must be seen to be believed.

Samsung - The Best LED TV on the Market For Many Reasons

Not only has Samsung worked their magic in the Samsung LED LCD TV line, but they have also advanced the LED DLP TV sets in leaps and bounds.

DLP is Texas Instrument's amazing chip that houses millions of microscopic mirrors that can switch states at incredible speeds, offering the best images in projection television (and commercial applications as well) that have ever been seen. That, of course, was until Samsung decided to set the bar even higher.

The older versions of the DLP system used a high power arc lamp as the light source for the DLP system. There was also a spinning color wheel used in those original devices. What Samsung has done with their new line of LED DLP TV technology is to take the best of the old and improve on it greatly.

Instead of using the arc lamp, which is costly to operate (and replace every few years) they use their own LED light source. They've also eliminated the spinning (whining) color wheel, which is one less item to break or wear out. This isn't about changing for the sake of changing though, these changes have resulted in HDTVs that have up to a 40% brighter image, with such brilliant color capability that many high definition sources can't even fully take advantage of the increased color gamut, as of yet anyway.

Of course without the high powered lamp to power on, the Samsung LED DLP TV also has near ly instantaneous startup. Add to that a much lower operating cost by not powering the arc lamp, and the savings that will be realized when you don't have to replace the lamps, and these devices are attractive in so many ways...even including the surprisingly low cost.

Although it's still possible to get a comparable image on the highest priced plasma sets, why pay several times more to do it ? Especially when the plasma tubes have a relatively short life and are on their way to the old technology heap in a very fast way.

Samsung - The Best LED TV on the Market For Many Reasons

Also, Vizio, which has just taken over the number two spot (over Sony) as the largest plasma HDTV supplier in the United States (4th Qtr. 2008), has just announced that they will be discontinuing plasma production in the next few weeks of this writing. I believe that speaks volumes for the future of HDTV.

The Samsung LED HDTV line is leading the way to the future of HDTV. Take a quick look at Amazon and you'll quickly see that Samsung is the best, and most poplar LED DLP TV, and LED LCD TV on the market.

Samsung - the best LED TV.

Top Ten Stock Market Technical Indicators

New and Experienced traders are always searching for the latest and greatest technical indicators. They scour the internet reading every blog by the Current Guru explaining why their technical indicator is the best. They spend hours on hours reading and learning all the trade rules for each indicators. To what avail? Usually, they've learn so much that the indicators are conflicting and the trader is unable to pull the trigger.

I have always said that it is not about market knowledge or technical indicators. A good trader learns how to control his/her emotions by developing a personalized trading plan. A good trade is one entered and exited based upon rules and conditions - regardless of the outcome. Until a trader learns how to control their emotions and make sound trading decisions based on rules, they are doomed to make the same portfolio killing decisions of follow the latest guru. There is no success there. That guru will not be the one to place the trade for you. You MUST learn how to pull the trigger yourself.


So, with that said, here are myTop Ten Technical Indicators:

Top Ten Stock Market Technical Indicators

1. Price - I personally think price action ( I use japanese candle patterns) along with moving average and support and resistance. I try to go with the trend and identify the path of least resistance is where I want to be.

2. Volume - One of the best indicators of the conviction of traders. Volume ,placed in context with price movement, allows me to trade effectively. To measure the significance of volume, we need a baseline. What I am looking for is the % change over an average day.

3. Support and Resistance - I use support and resistance for entries and exits, as well as for clues about where the market is going. But support and resistance trading never becomes obsolete, because support and resistance levels are caused by human nature. They are a natural occurrence in all liquid markets, they always have been and they always will be.

4. Moving Averages - Moving averages are one tool to help you detect a change in trend. They measure buying and selling pressures under the assumption that no commodity can sustain an uptrend or downtrend without consistent buying and selling pressure.

5. Market Internals - For me the internals can help to show direction but what is important is to see how the internals are acting at key price levels. They will help you to confirm rejection or acceptance at support/resistance. Breadth can be used to see underlying strength or weakness. The up/down volume seems to give a broad sense of the market.

6. Bollinger Bands - First and foremost, bollinger bands are great tools to identify period of high and low volatility for a stock. I also like to use Bollinger Bands to confirm/identify a stock's trend. In conjunction with a moving average, you can use the bands to identify support and resistance.

7. ADX (DMI + / -) - The ADX indicator measures the strength of a trend and can be very useful to determine if a trend is either strong or weak. High readings indicate a strong trend and low readings indicate a weak trend. You want to be in stocks with high readings whether the underlying stock is in an uptrend or downtrend. When this indicator is showing a low reading, the underlying stock is probably about to establish a trading range (consolodation period). Avoide stocks with low readings!

8. Stochastics - When the market is trending is necessary to adapt the oscillator to the same conditions: When the market is trending up, then the signals with the higher probability of success are those in direction of the trend "Buy signals", on the other hand when the market is trending down, selling signals offer the lowest risk opportunities. Divergence trades are amongst the most reliable trading signals. A divergence occurs either when the indicator reaches new highs/lows and the market fails to do it or the market reaches new highs/lows and the indicator fails to do it. Both conditions mean that the market isn't as strong as it used to be giving us opportunities to profit from the market.

9. Relative Strength Index (RSI) - A great leading indicator to time your trading signals. A stock is overbought if the RSI shows a level above 70. A stock is oversold if the RSI shows a level below 30.

10. Moving Average Convergence Divergence (MACD) - MACD is a trend following momentum indicator. It also does a good job of finding a reversal in trends. The most simple way to use the MACD is to look for a crossover of the moving averages. When the MACD line crosses to the upside that is a bullish signal, conversely when the MACD line crosses to the downside that is a sell signal.

Top Ten Stock Market Technical Indicators

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Affiliate Marketing - How To Do Affiliate Marketing

Affiliate marketing is one of the online businesses which enable one to earn his or her share in the shape of commissions from the products sold. People who can market or promote a particular product, earn legitimate commissions as a share of their efforts.

How to do affiliate marketing?


To start use an affiliate marketing company that promotes Companies with products that have an affiliate program. Choose any of the good free affiliate marketing companies. Go to their sites and you will find Products listed by category under Marketplace.

Affiliate Marketing - How To Do Affiliate Marketing

When you sign up and remember it is free, you will create a nickname that will be a part of your individual link for each product you promote. Do not use anything unprofessional as your nickname. It is a good choice if you choose a name similar to your particular product category. Find a product that you are an expert in, because of your profession, hobbies, passions, or you just feel it is a product you want to promote. Research it before promoting it, and you should try it first.

Go on-line and look up reviews and research each company with the BBB. Click on Promote when you have decided on a product. You will be sent to a page where you need to put your nickname in that you created. After you put your nickname in the box click create. Now you have your own personal link or also called a hop link. This link will identify you as the person getting paid the commission. When a customer clicks on your link in an email, classified ad,article,forum,video (just to mention a few ways to promote product) you will get paid on any sales now and in the future.

Affiliate Marketing - How To Do Affiliate Marketing

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Primary and Secondary Market

It is very important for a new investor to gain a good knowledge of the different kinds of financial markets for effective trading. At a macro-level, financial markets can be of 2 kinds:

1. Money Market: Here the securities traded should pay off in a short span, for example in less than 1 year. These markets generally deal in treasury bills, commercial papers, bankers' acceptance, certificates of deposits, etc., which pay off in the short term.


2. Capital Market: Here long-term equities and shares are issued and traded. Capital markets are where most of the traffic of trading occurs. Capital market are sub-divided into

Primary and Secondary Market

a. Primary Market
b. Secondary Market

In primary markets, new securities are traded for the first time. Companies, government, or public sector units (PSUs) can issue securities in this market through Initial public offerings (IPOs), rights issue (for existing companies), and preferential issue. The process of underwriting or issuing new bonds to investors is done through the help of a securities dealer. The commission of these dealers is based on the price of the security offering.

Another name for the primary market is the New Issue Market (NIM) as here securities are sold for the first time. This also encourages long-term capital investment. The companies in this market can issue security directly to the investor and earn the money out of it. Companies new to the market or thinking of expansion usually generate capital for themselves by issuing securities in this market. The assets sold in the primary market can only be redeemed by the original holder as a disadvantage.

Contrary to the popular belief that primary market is not for small investors, it can be quite safe an option for them in the wake of the demat scam in which a big investor showcased as a small investor and squandered money. Mutual funds investing in IPOs and Follow-up Public Offers (FPOs) are also being sought after by small investors.

However, the fact remains that most of the trading still occurs in secondary markets. In a secondary market, securities that are traded have been already offered to public in a primary market and listed in an exchange, such as the NYSE. The securities that can be traded in the secondary markets include equity shares, bonds, etc. Trading in this kind of a market is done through a stock broker.

In order to comply with the regulations laid down by the Sarbanes-Oxley Act, private secondary markets have been formed. Institutional or accredited investors use these markets for trading of unregistered and private securities.

Primary and Secondary Market

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The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager's ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company's performance in its chosen target market.


Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as "inseparable" the organization and it environment are constantly in a state of: give and take" or homeostasis.

The Marketing Environment

The marketing environment consist of those forces or element that impacts on the company's capability to operate effectively in its chosen target market.

The marketing environment is divided into two major components. The elements are,

Internal environment: the internal environment is concerned with the controllable variables. Controllable variables are categorized into two groups, they are; the strategy variables and unmarketable variables. External environment: the external environment is concerned with the uncontrollable variables. These variables are called uncontrollable because the marketing manager cannot directly control any of the elements. The marketing manager is left with the option of adapting to the environment by prompt observation, analysis and forecasting of these environmental factors. The external environment can further be divided into two components, the micro environment and the macro environment.

Micro environment:

The elements that fall under the micro environment consist of forces or factors in the firm's immediate environment that affect the firm's capability to perform effectively in the market place. These forces are suppliers, distributors, customers and competitors. Let us discuss each of the variables in details.


Suppliers are business customers who provide goods and services to other business organizations for resale or for productions of other goods. The behavior of certain forces in the suppliers can affect the performance of the buying organization positively or negatively. The critical factors here are the number of suppliers and the volume of suppliers to the industry. An audit of the suppliers will enable us to appreciate their strength and bargaining power, which the suppliers hold over the industry as a whole. The answers to the issues concerned have the potentials to affect the capability of firms in the industry to effectively deliver need-satisfying goods and/ or services. The trend today is that buyers attempt to persuade the supplier to provide exactly what the firms want. This process is known as "reverse marketing".


Customers are those who buy goods and/ or services produced by the company. In a purchase chain, different people play significant roles before a purchase decision is made. The various influences must be understood. The customer may be the consumer of the products where he/she is the user. The critical factor here is that needs and wants of consumers are not static. They are fast changing. The changes in the preferences of the consumer create opportunities and threats in the market. The changes called for the marshaling of separate strategy to either fit into windows of opportunities or survive the threats in the market. A good knowledge of consumers' behavior will facilitate the design and production of goods and services that the customers need and want, and not what they are able to produce.


A competitor is a firm operating in the same industry or market with another firm. The consideration here is that, Firm A produces a substitute to that of firm B (industrial approach) or firm A and firm B seeks to satisfy the same customer need (market approach.

The Marketing Environment

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Factors Affecting the Target Market Segment

Regardless of how segmentation is incorporated into marketing activities, experienced marketer usually execute segmentation to enable him provide higher values to his potential customers. He will be able to know which specific customers he is serving and will be able to address their needs and concerns.

After segmentation, what the marketer needs to do next is targeting his efforts and focuses on the identified market segments. He will create a marketing campaign that will fulfill the needs as well as the market condition of his targeted market group.


Target market segment are affected by two salient factors:
1. How suitable the segment is to the product manufacturer objectives, resources as well as capabilities and
2. How attractive the target market segment is.

Factors Affecting the Target Market Segment

In determining the suitability of the segment to the manufacturer, the marketer needs

- to ensure that the product manufacturer will be able to provide superior values than competitors to the customers.

- To evaluate the impact of serving the segment with respect to the manufacturer reputation and dignity.

- To access the distribution channels that will serve the targeted market sections.

- To determine the capital buoyancy of the manufacturer to serve the market group.

And in determining the attractiveness of the target market section, the marketer will have to evaluate

- the percentage number of the customers with respect to the broad market (size of the segments) that will be served.

- Sales potential for the product manufacturer in the segment.

- Profit margin expected from the segment.

- Growth rate and competition in the segment.

- Required market share to break even

- Attainable market share when promotional budgets and expenditures of the competitors are provided.

- Loyalty of the existing customers in the segment.

An experienced marketer would know that satisfying the broad market is tasking and not profitable at all. In fact it will be less stressful and more profitable if just a smaller market segment where there is little or no competition is concentrated on. This also gives the manufacturer the opportunity to develop their products to have a greater advantage over competitors.

Factors Affecting the Target Market Segment

This article is very important to both the product firm and the marketers. They can learn more market segment and targeting on my blog; And there is real life explanation and step-by-step video tutorials on making money online in

Stock Market Holidays

Are you searching for stock market holidays for 2012 which could affect your ability to trade stocks or foreign currencies? Or maybe you were not aware of such holidays which the money markets and foreign exchanges around the world are closed and unavailable to any and all traders. What are stock exchange market holidays anyways? They really exist?

2012 Stock Exchange Holidays


Stock trading holidays are the days when certain stock trading markets and foreign exchange markets are closed around the world and unavailable for stock trading. This means nobody will be trading any stocks on these days and will not be able to conduct business as usual. Of course, this only applies to which ever country you are trading stocks, funds or bonds in.

Stock Market Holidays

According to, there are only three holidays in 2012 which the foreign markets are closed and nine days which the U.S. Stock Exchange is closed or closes early. The foreign countries with stock-market holidays in 2012 are India, Mexico and Japan. These were the only holidays we could find for foreign exchange markets.

The United States Stock Exchange calendar for 2012 as well as foreign exchanges are listed below for your reference. We noted several authority websites on the topic and created our list of the holidays which the markets are closed.

Stock Market Holidays For 2012

The list we have obtained for the financial market holidays in the states for 2012 are accurate and up to date at the time of this publication. We have done our best to omit errors and have tried to provide the correct holiday schedule for the stock market in 2012.

You can view the list we have compiled just below...

New Year's Day - January 2, 2012

Martin Luther King Jr. Day - January 16, 2012

President's Day - February 20, 2012

Good Friday - April 6, 2012

Memorial Day - May 28, 2012

Independence Day - July 4, 2012

Labor Day - September 3, 2012

Thanksgiving Day - November 22, 2012

Christmas - December 25, 2012

Here is the short list of foreign stock exchange closings for the year 2012 as we have researched:

03/08/2012 - National Stock Exchange of India closed for Holi

03/19/2012 - Mexico City closed for Juarez's Birthday

03/20/2012 - Tokyo Stock Exchange closed for Vernal Equinox

The list of financial market holidays for 2012 is short and sweet and that's how we like it. After all, if the stock markets are closed then you aren't able to do any trading or conduct your business as usual. That's never a good thing in our opinion, we want everyone to be able to make money everyday.

Stock Market Holidays

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