If you're a one-man operation in your internet business, chances are, you are doing all of the marketing yourself. You see with large corporations, they have different departments that can handle each aspect of an online business. They have a marketing department, a purchasing department, an IT department, a customer service department, and etc. It's definitely tough trying to operate against a large corporation like this if you're a one-man team.
But fret not. While the major corporations my have million dollar advertising budgets... you can get crafty with your marketing also, and still have a successful business without spending a lot of money on things. What am I talking about here? Well, I'm talking about FREE marketing.
Marketing
Now before you start your rant about how ineffective free marketing is, let me tell you that it just flat out works... over time. Sure advertising can bring you traffic within a matter of hours, but if you're new... you will have to figure out how much you can afford to go negative on a new customer. How much your next product price will be when selling to your backend customers. And what the lifetime average value of a customer is in your business.
With free marketing, these things are important, but you don't have to shell out any money for it. You can earn 100% free profits, and when done long enough, you can have a thriving business that just makes you a lot of money - without the expense of paying for a new customer.
And when you couple this with a backend marketing strategy, you're sales will skyrocket. Free marketing definitely does work, and it doesn't take a long time to see the results that you are looking for from it. There are all kinds of free marketing techniques out there on the internet, but I personally like the idea of generating referrals.
This is like driving traffic without doing anything. Imagine if you have 100 people sending you referrals each and everyday. For 1, these referrals will more than likely have some sort of affinity to the niche. So their chances of buying things from you will more than likely be high.
Another free way to get traffic is with blogging. I personally enjoy blogging. It's my own space where I can share my ideas and connect with my readers all at the same time. It's a very powerful marketing medium. Some people's businesses revolve all around blogging. They've made it their main staple of their internet business.
When starting off with your blog, you will want to strive to write 1 new blog post per day. Make each post around 400-500 words long, and really give your readers a pleasurable experience when reading your information. Some people will leave comments on your blog. Interact with them and begin to build a following. All of this can happen with a blog.
Don't skimp on free marketing because it does work. It's not as fast as paid advertising, but you can definitely use it to get you more sales.
Good luck with using free marketing in your online business today.
Internet Marketing - Free Marketing Wisdom
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com
See Also : Advertising Techniques Management Concept Style