Many traditional businesses are still not using internet marketing, yet wonder why they are not growing their businesses this year. Perhaps they blame it on the recession, but the fact of the matter is that if you do not have a presence on the internet, you cannot hope to have substantial growth this year or at all in your future. The internet has become a necessity to our society.
If you have any doubt as to why you should be using internet marketing, think about your own habits. When was the last time you looked something up in the yellow pages? How often do you order from the internet rather than going out on a shopping trip? The same thing that motivates you motivates your customers.
Marketing
If you can take your business online, you should be doing so. If you have a website that is just sitting there doing nothing, you need to be promoting it. Most internet marketing methods are free or low cost, and you will not see nearly as much success with your other more expensive marketing tactics. If you have a small business, you can easily have yourself and your few employees trained in internet marketing skills and perform the tasks during downtime from regular business activities.
There is hardly an individual, and doubtfully a single business, in America without internet access. There are actually more people with access to the internet than access to a phone. Some people assume that anyone worth talking to can be reached online or through VoIP. If your business cannot be found online, you're not reaching your target market.
Internet Marketing - Why Every Business Should Be Using Internet Marketing
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