What's the Difference Between a Bull Market and a Bear Market?

A Bull Market and a Bear Market are considered primary trends. A primary trend is the state of the market that is strong across the entire market and usually lasts for about a year or more.

The term bull market is used to describe an upward trend in the market, leading to investor confidence which can lead to rising values of stocks. There is a generally high volume buying trend, with investors expecting their shares to be worth more in the days to come. Because large groups of investors are moving together in buying trends, the group is referred to as a herd.

Market

A bear market is the opposite of a bull market. It's a downward trend or a falling market. Investors are less likely to invest their money and don't exhibit buying confidence. In fact, they are more inclined to sell their shares. A good example from history is the stock market crash of 1929, leading into the Great Depression. However not all bear markets are that extreme, in fact, to be considered a bear market, a price decline of 20% over a two month period is often accepted.

What's the Difference Between a Bull Market and a Bear Market?

Those not active in day trading or on the trading floor can find themselves behind the trends, especially in a bear market, marking possible losses in a portfolio.

Stock Assault, an artificial intelligence day trading program designed by 25 elite day traders, is a solid solution to avoid being caught behind the trends. Stock Assault is right there on the trading floor, analyzing trends, and surmising picks for any progressive stock portfolio.

What's the Difference Between a Bull Market and a Bear Market?

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What's the Difference Between Advertising, Marketing, Promotions, Publicity, Etc.

There are key things you need to understand in order to run a successful business. It doesn't matter if you have a small home based business, where all you have is a computer and a table in the corner of an apartment, or if you have a multi-billion-dollar corporation with thousands of employees. You need to understand what the difference is between advertising, promotions, marketing, sales, publicity and public relations.

Advertising

Marketing

Every business has a product, be it a service or an actual physical item. Advertising basically, is bringing your product to the current customer or potential customers attention. Advertising is very specific. You have a targeted audience for each specific product. Within the same company one advertisement for a product can be very different from another advertisement of a different product. This can easily be done with brochures, commercials, direct mailings, e-mails, personal contact, etc.

What's the Difference Between Advertising, Marketing, Promotions, Publicity, Etc.

Promotions

Using advertising, promotion basically keeps the product in the minds of the customer. With an ongoing advertising campaign the customer will continually see the product and develop a relationship with the item or service. Public relations is also considered a part of promotions.

Marketing

Within marketing you have two parts. You outbound marketing includes promoting, advertising, public relations and sales. Your inbound marketing includes your market research, competition, research and product positioning. A marketing plan can differ from product to product. The concept remains the same in that the needs of your customer or consumer has to be met as well as your company getting value in return.

Sales

When we talk about sales. We include all the aspects leading up to the closing. We start from cultivating prospective buyers or accumulating leads within a specific market. Once contact is made we convey the features of an item, also mentioning the benefits of our services or products to the prospect. When the prospect is satisfy, then coming to an agreement or closing on pricing and or the services provided. Sales plans are specific like advertising, and the plan can differ from product to product.

Publicity

Publicity is usually not under the control of the company. This is the mentioning of your brand or product within the media. These are articles or news campaigns, written by reporters. These are other peoples opinions on how they feel about your brand, item or service you provide.

Public relations

Public relations by definition, are all the ongoing activities that are related in order to ensure the company has a strong public image. You want to make sure the public understands what your company provides, why it provides your product, or services and how it provides it. Through the media, newspapers, television, magazines, etc. your company helps the public understand the benefit you can offer them.

What's the Difference Between Advertising, Marketing, Promotions, Publicity, Etc.

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What's The Role Of The Sales Manager?

There are four major issues that impact sales performance. They are:

1. The type, frequency and content of sales training.

Sales

2. The coaching and training ability of the sales manager.

3. The management style, attitudes and competence of the sales manager.

4. Communication style of the sales manager.

All of these are necessary for effective sales staff performance. The competence, attitudes and the management style of the sales manager, however, is the critical issue in this formula, because the sales manager can either sabotage or contribute to the other three. There are a number of concepts that must be included in this topic area regarding the sales management function. They are the sales manager's:

1. Self-image

2. Sales experience

3. Relationship to senior management

4. Contribution to the overall sales - as well as - corporate culture

5. Willingness to support and go to bat for his or her salespeople

6. Ability to create an atmosphere of trust and respect

7. Ability to treat each salesperson as an individual and not 'lump' him into a group of sales performers

The key principle a sales manager must never forget is - you get the behavior you reward. If you want better margins; reward activity and success in that area. If you want new accounts, then the same rules apply. If you want more sales (numbers), again the same rules impact behavior.

One of the biggest mistakes poor sales managers make is that they fail to understand and integrate this simple, yet profound, concept into their management style and behavior.

Remember the role of sales manager is to manage...not do it, unless, of course, you are a personal producing manager.

What's The Role Of The Sales Manager?

Tim Connor, CSP is an internationally renowned sales, management and leadership speaker, trainer and best selling author. Since 1981 he has given over 3500 presentations in 21 countries on a variety of sales, management, leadership and relationship topics. He is the best selling author of over 60 books including; Soft Sell, That’s Life, Peace Of Mind, 81 Challenges Managers Face and Your First Year In Sales. He is also the CEO of Sales Clubs Of America. He can be reached at tim@timconnor.com, 704-895-1230 or visit his websites at http://www.timconnor.com or [http://www.SalesClubsOfAmerica.com]

See Also : The Global Marketing Motivational Techniques